PAW Patrol is a juggernaut kids brand. It first launched in 2013 and now airs in more than 170 countries, reaching 350 million households. It has widely been considered as one of the most successful preschool brands in recent times. The series follows 6 animated rescue pups captained by a tech-savvy ten-year-old boy, Ryder, who work together to accomplish high-stakes rescue missions to safeguard the residents of the Adventure Bay community.

Since its inception in the mid-90s, Pokémon has captured the hearts of millions of fans worldwide. The franchise's merchandise line has expanded over the years, offering an array of licensed products that cater to Pokémon trainers and collectors alike. When I was growing up, Pokémon trading cards were all the rage so it’s a testament to the brand that Pokémon is still as popular as it was in the 90’s with the kids of today.

Wednesday Addams is one of those characters who need no introduction. She has been around since the 1980s when The Addams Family comics were first published in The New Yorker. I grew up watching Wednesday and Pugsley spreading terror in the summer camp they were sent to, and I used to love watching the animated version of the show from 1992. More recently, Wednesday once again conquered hearts across the globe with the latest Netflix adaptation.

The Harry Potter series has undoubtably been an iconic part of popular culture ever since its first book release. Between the movies created, plays produced, and a Max series expected to air in 2025/26, it is safe to say it will be loved for many more years to come. I did some online shopping to find five of my top Harry Potter licensed products. These products really take the magic of Harry Potter and turn them into practical merchandise!

Since first being introduced in 1999, SpongeBob has become one of the most recognisable and adored characters in the world. With 14 seasons and close to 300 episodes, SpongeBob’s humour appeals equally to a broad demographic across generations.

With its unique animation style and lovable characters, Peppa Pig is a pop-culture phenomenon with global recognition. From a personal level I love watching the joy on my nephew and niece’s faces when they’re watching Peppa Pig! Their favourite part is the end of each episode where the family fall to the ground with laughter.

Bluey, the lovable Blue Heeler pup from the hit Australian children's animated series, has captured the hearts of kids and parents alike with its charming characters and heart-warming stories. Beyond the screen, the popularity of Bluey has led to a range of licensed products that allow fans to bring the spirit of the show into their homes.

Did you know that about 66% of Americans – more than 215 million people – play video games regularly? In 2021 a total of US$60.4 billion worth of content, hardware and accessories were purchased across the US market. Video gamers love engaging with their favourite games in other ways, such as licensed merchandise.

2023, as everyone knows, has been a particularly epic year for Barbie. Barbie, owned by Mattel, is a brand that many have held near and dear to their hearts since childhood – I know I sure have! Due to Barbie’s huge popularity, it is fair to say that only was the Barbie film a total success, but licensed products have been as well.

As a child of the 90’s, Nickelodeon was the pinnacle of my childhood entertainment - I adored almost every Nickelodeon show especially Hey Arnold, Keenan & Kel, The Secret World of Alex Mac, and CatDog.

From toys and DVDs to home décor and accessories, Disney offers a treasure trove of licensed products that allow fans to bring a touch of Disney magic into their everyday lives.