Born Members Shine in the 2025 Brands Untapped 100
We're thrilled to announce that several members of the Born team have been recognised in this year's prestigious Brands Untapped 100 – the industry's leading celebration of designers, product developers, and creatives shaping brand licensing.
Now in its fourth year, the Brands Untapped 100 honors individuals and teams nominated by their industry peers for outstanding creative work. This year's list features an impressive 71% new faces compared to 2024, showcasing the wealth of creative talent driving the licensing industry forward.
Our Rising Stars
Brinna Ball - Licensing Coordinator, Born to License
Featured in: Rising Stars
Since starting her licensing career in 2023 at an indie video game company, Brinna has quickly made her mark on the industry. Over the past months at Born to License, she has crafted innovative partnerships and driven impactful campaigns. As one nominator noted: "Her dedication, combined with her master's degree in digital marketing, positions her as an emerging force in the licensing industry."
Alberto Massaro - Licensing Executive, Born Licensing
Featured in: Rising Stars
Since joining the industry in 2023, Alberto has contributed to major global campaigns with Born Licensing, including:
Sainsbury's x The BFG
Anchor x Popeye
Invesco x The Joy of Painting
Over the past year, Alberto has impressed by showcasing his "creativity, passion for licensing and ability to champion collaboration and design excellence." He also played a key role on the Born to License side, supporting the launch of Unisnacks x Care Bears this year and CFR's The Elf on the Shelf range last Christmas.
Our Design Champions
David Born - CEO of Born Licensing and Born to License
Featured in: Design Champions
It's been a terrific 12 months for David. His Born Licensing business drove impactful advertising campaigns with brands including Sainsbury's, Ford, IAMS, and TJ Maxx. Meanwhile, his Born to License consultancy now boasts a portfolio of almost 30 clients.
David also shares invaluable insights on his podcast and is soon set to debut Learn to License, an online course designed to make licensing accessible to everyone. As one fan noted: "David's ability to champion creativity, educate others and make licensing accessible positions him as a standout leader."
Jenna Chalkley - Head of Product Development, Born to License
Featured in: Brand Owners & Licensing Agencies
With over 17 years of experience in product development, including prominent roles at The Walt Disney Company and Turner Broadcasting, Jenna joined Born to License last year. Over the past 12 months, she has demonstrated exceptional expertise in managing complex projects, ensuring brand consistency, and launching innovative products that stand out in the licensing world.
"Her ability to lead teams and collaborate effectively makes her an industry standout," says one nominator.
A Testament to Creative Excellence
The recognition of our team members in the Brands Untapped 100 reflects the values that drive everything we do at Born: creativity, collaboration, and a passion for making licensing accessible and impactful.
From rising stars like Brinna, Alyssa and Alberto to industry leaders like David and Jenna, our team continues to push boundaries and deliver exceptional results for our clients and partners.
We're incredibly proud of everyone featured and grateful to all who nominated them. Here's to continuing to champion creativity in brand licensing!
Want to learn more about the Brands Untapped 100? Visit www.brandsuntapped.com
Interested in licensing for your company? Click here →
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