experts
in licensing
Whether you’re selling products direct to consumer or to retailers, we’re experts in licensing for merchandise and services.
As part of leading agent ‘Born Licensing’, we’ve worked on licensing projects with the world’s biggest rights holders
That includes: Disney, Marvel, Warner Bros., Universal, Paramount, MGM, Hasbro, Mattel and Netflix – supporting brands such as Google, Pepsi, Ford, Walmart, Uber, Samsung, KFC, Danone, Facebook and T-Mobile.
Our team has a deep understanding of how the licensing industry works and the ways manufacturers, brands and companies can license intellectual property to achieve their business goals. Whatever kind of license you’re interested in, we pride ourselves on our responsive, reliable, knowledgeable approach.
David
OWNER & CEO
David has worked in the entertainment brand licensing industry for more than 17 years and knows exactly what’s needed to make a licensed product or service a real success. He’s held senior roles at Cartoon Network and Warner Bros Australia, and his portfolio of clients includes McDonalds, Colgate, Johnson & Johnson, Burger King, KFC, Ferrero, Kellogg’s, Heinz, Samsung, British Airways, Cadbury, Facebook, Instagram and T-Mobile.
David has been included in License Global’s Top 40 Under 40, the Licensing.biz Power 50 most influential people in licensing, and Brands Untapped’s 100 list of top designers, product developers and creatives in the industry.
The solid relationships David has built over the years, as well as his ability to pass on his expanding knowledge to the rest of the team, make us implicitly trusted by licensors and licensees around the world.
Treasured licensed product
ALYSSA / VICE PRESIDENT OF LICENSING, NORTH AMERICA
Alyssa is based in Los Angeles and has been in the licensing industry for over 15 years, with previous roles at The Sharpe Company, Haven Global and, more recently, WildBrain CPLG. Given her experience, leadership skills, entrepreneurial spirit and great passion for licensing, Alyssa is perfectly positioned to help our US-based clients thrive under her guidance. Her connections and deep understanding of the licensing business will also support our business to expand further in the North American region.
Treasured licensed product
Amber / SENIOR LICENSING EXECUTIVE
Amber is based in London and has worked in licensing for nearly ten years. She previously worked in Hong Kong, helping British beauty and spa brands secure licenses in Asia, before moving back to London where she helped to manage the Imperial War Museum’s licensing program. Amber’s love of film and the entertainment industry brought her to Born in 2019, where she’s worked with some of the biggest rights holders in the world, including Warner Bros., Hasbro, Paramount and MGM.
Treasured licensed product
JENNA / Head of Product Development
Jenna is based in the UK and has over 17 years of invaluable experience in the product development sector. Her expertise spans a diverse range of roles and responsibilities. Her career highlights include pivotal roles at The Walt Disney Company and Turner Broadcasting, where she played a key role in brand approvals and product development oversight. In her previous positions she gained insights and honed her skills across various departments including Hardlines, Softlines, and FMCG.
Treasured licensed product
Alberto / LICENSING EXECUTIVE
Alberto is based in London and mainly supports on UK and EMEA-based projects. Born and raised in Northern Italy, Alberto’s background includes screen acting, film production, writing and project management, giving him a solid grounding in the entertainment industry. Before Born, Alberto worked for Pride in London, and has helped produce fashion and music shoots for publications across Europe.
Treasured licensed product