experts
in licensing
Whether you’re selling products direct to consumer or to retailers, we’re experts in licensing for merchandise and services.
That includes: Disney, Marvel, Warner Bros., Universal, Paramount, MGM, Hasbro, Mattel and Netflix – supporting brands such as Google, Pepsi, Ford, Walmart, Uber, Samsung, KFC, Danone, Facebook and T-Mobile.
Our team has a deep understanding of how the licensing industry works and the ways manufacturers, brands and companies can license intellectual property to achieve their business goals. Whatever kind of license you’re interested in, we pride ourselves on our responsive, reliable, knowledgeable approach.
As part of leading agent ‘Born Licensing’, we’ve worked on licensing projects with the world’s biggest rights holders
David
OWNER & CEO
David has worked in the entertainment brand licensing industry for more than 17 years and knows exactly what’s needed to make a licensed product or service a real success. He’s held senior roles at Cartoon Network and Warner Bros Australia, and his portfolio of clients includes McDonalds, Colgate, Johnson & Johnson, Burger King, KFC, Ferrero, Kellogg’s, Heinz, Samsung, British Airways, Cadbury, Facebook, Instagram and T-Mobile.
David has been included in License Global’s Top 40 Under 40, the Licensing.biz Power 50 most influential people in licensing, and Brands Untapped’s 100 list of top designers, product developers and creatives in the industry.
The solid relationships David has built over the years, as well as his ability to pass on his expanding knowledge to the rest of the team, make us implicitly trusted by licensors and licensees around the world.
Treasured licensed product
ALYSSA / VICE PRESIDENT OF LICENSING, NORTH AMERICA
Alyssa is based in Los Angeles and has been in the licensing industry for over 15 years, with previous roles at The Sharpe Company, Haven Global and, more recently, WildBrain CPLG. Given her experience, leadership skills, entrepreneurial spirit and great passion for licensing, Alyssa is perfectly positioned to help our US-based clients thrive under her guidance. Her connections and deep understanding of the licensing business will also support our business to expand further in the North American region.
Treasured licensed product
MICHELLE / DIRECTOR OF BUSINESS DEVELOPMENT (EMEA)
Michelle is based in Spain and handles new business in the EMEA region. Michelle first joined the world of licensing as the Global Brand Manager for Australian children’s entertainers, The Wiggles. She has since worked both for Licensing Agencies and Licensors representing brands including Lucasfilm, Warner Bros and Aardman Animations. With over 20 years’ experience in Business Development, Brand Strategy and Marketing, Michelle is a passionate about bringing brands to life.
Treasured licensed product
JENNA / Head of Product Development
Jenna is based in the UK and has over 17 years of invaluable experience in the product development sector. Her expertise spans a diverse range of roles and responsibilities. Her career highlights include pivotal roles at The Walt Disney Company and Turner Broadcasting, where she played a key role in brand approvals and product development oversight. In her previous positions she gained insights and honed her skills across various departments including Hardlines, Softlines, and FMCG.
Treasured licensed product
BRINNA / LICENSING MANAGER
Brinna is based in the Midwest of the United States and began her licensing career in 2023 at an indie startup video game company, where she quickly gained hands-on experience in branding, licensing, and creative marketing strategy. With her licensing experience and a master's degree in digital marketing, Brinna has built a reputation for crafting innovative partnerships and driving brand growth. Her love of pop culture fuels her ability to connect with audiences and deliver successful products that resonate.
Treasured licensed product
ALYSSA / PRODUCT DEVELOPMENT MANAGER
Alyssa is based in the Midwest of the United States and began working in the licensing industry in 2023 at a die-cast car company. Working with over 40 unique licensors, she developed strong relationships with key partners in the automobile and entertainment industries and helped bring a wide range of iconic scale model vehicles to market. Her experience has equipped her with a deep understanding of brand management, product development, and consumer demand within the collectibles space.
Treasured licensed product
JULIANA / EXECUTIVE ASSISTANT
Juliana is based in Brazil and has been working as an Executive Assistant for nearly 15 years, and she has experience with major companies such as Volvo and Renault. With a strong background in executive support, her expertise includes calendar management, travel coordination, event planning, and streamlining administrative processes to ensure efficiency and organization.
Treasured licensed product
EDUARDO / CONTENT AND SOCIAL MEDIA ASSISTANT
Eduardo is a filmmaker from Brazil, with experience in audiovisual production and digital marketing. He began his creative journey at the age of 14 and has since developed a cinematic approach focused on narratives that combine aesthetics, emotion, and brand identity. At Born, he contributes his expertise to transform ideas into impactful audiovisual content that strengthens the connection between brands and their audiences.
Treasured licensed product
Julian / Licensing coordinator
Julian is based in the San Francisco Bay Area and supports the team across marketing, licensing operations, and product development. With a background in project coordination and intellectual property management, Julian supports the execution of licensing programs from concept to launch. Before joining Born, Julian worked in acquisitions and author relations at a digital-first publisher where he coordinated the acquisition of literary IP and managed external licensing for audiobook cover art.
Treasured licensed product
Frankie / Business Development & licensing coordinator
Frankie is based in the sunny city of Phoenix, Arizona and has over two years of experience in the licensing industry. He has managed outbound licensing programs for globally recognized brands including Hershey’s, PEEPS, Revlon, Build-A-Bear, and Skippy. In his role focused on new business acquisitions, Frankie identifies and develops strategic licensing partnerships through targeted networking, weekly sales outreach, and participation in major industry events across the nation. His proactive approach and strong relationship-building skills have helped expand brand reach across multiple product categories. Frankie played a key role in securing high-profile licensees including Crocs and Heelys for the PEEPS Spring 2023 Licensing Program, which generated over $100 million in U.S. retail sales within 12 weeks.
Treasured licensed product