Licensing is a bit like renting a brand’s identity. It takes the form of a legal agreement, usually between two parties, where a licensor grants a licensee the right to use their intellectual property – such as trademarks, patents, copyrights or trade secrets – in exchange for fees or royalties.
When you license a brand, you’ll agree a length of time to rent its intellectual property. Both parties sign a licensing agreement that outlines details such as which products can be sold and where in the world, and how long for.
The licensing process can be complex and difficult to navigate without previous experience, meaning licensors often hesitate to work with companies wanting to try it for the first time.
We act a bit like an in-house licensing department for your brand, so you can capitalise on our trusted reputation. We’ve been helping brands secure licensing for many years and have the knowledge, tools and relationships to build a successful licensing program with you.
When it comes to brand licensing, it’s a bit of who you know and a lot of what you know. We work with the world’s most popular and in-demand brands, rights holders, licensors and brand owners, leveraging the hard work and integrity our team has built over many years. It’s not just about knowing the right people; it’s about understanding what kind of partners they’re looking for, then being able to make it happen.