© 2025 MARVEL
Brand Licensing for Growing Brands
Brand licensing is your next growth engine
The smartest growing brands aren't building audiences from scratch. They're borrowing them. Born to License connects growing brands with the world's most iconic IP and builds every partnership into a repeatable growth engine, from strategy through to launch.
RESULTS THAT SPEAK FOR THEMSELVES
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![Born to License - BTL-Featured Work - WOLFpak and Hello Kitty]()
WOLFPAK + HELLO KITTY
72hrs TO SELL OUT COLLECTION
WOLFpak's Hello Kitty collection proved what licensed IP can do for product velocity. The collection was gone within 72 hours, driven by the built-in demand that comes with IP consumers already love.
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![Born To License - HIPPO BLUE and DISNEY]()
HIPPO BLUE + DISNEY
30% BUSINESS GROWTH
A seasonal business that couldn't break the cycle. After partnering with Disney, Hippo Blue unlocked year-round revenue and delivered 30% business growth in a single year. Licensing as infrastructure, not a one-off moment.
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![Born To License - STEVEN SINGER and WICKED]()
STEVEN SINGER + WICKED
MOST WANTED PRODUCT
Timed to the theatrical release, Steven Singer created custom 24K gold-dipped roses representing Glinda and Elphaba. Immediately one of the franchise's most coveted licensed products and a masterclass in cultural timing.
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![Born To License - Fira x Wear + MY HERO ACADEMIA]()
Fira x Wear + MY HERO ACADEMIA
FIRST OF THREE CAPSULE COLLECTIONS
Fira x Wear partnered with Crunchyroll to bring My Hero Academia into fashion, launching the first of three capsule collections timed to the show’s final season. A strong example of licensing used to deepen fan connection and expand a fast-growing brand.
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![Born To License - Plum Deluxe and Peanuts]()
Plum Deluxe + Peanuts
FIRST LICENSE, IMMEDIATE TRACTION
Plum Deluxe’s Peanuts launch became more than a first license. It opened the brand up to new customers and created the foundation for a consistent pipeline of licensed products through strategic management and long-term planning.
The smartest brands are turning to licensing
From strategy to shelf, end-to-end
Born to License was built for brands serious about growth, whether you sell online, in store, or both. We manage the entire journey from strategy and rights holder introductions through negotiation, product development, and launch. Not as advisors who hand you a document and leave. As a partner who stays in the room.
Licensing is a smarter growth engine
Licensing has evolved into one of the most powerful commercial growth levers available to modern brands. In a $369.6 billion industry, the brands winning right now are plugging into cultural demand rather than building it from scratch. When your product carries IP that consumers already love, the path from discovery to purchase gets dramatically shorter.
Direct relationships with the biggest rights holders
Over a decade of relationships and a team with more than 100 years of licensing experience. In an industry that runs on trust and track record, the partnerships most brands spend years trying to access are available to you from day one. Disney, Marvel, Warner Bros., Mattel, Hasbro, Netflix, Sanrio, Sesame Workshop and hundreds more.
I spent nearly two decades in licensing watching the same big brands get the access, the deals and experiencing the benefits of licensing. The ambitious growing brands that needed it most couldn't get through the door. Born to License was built to fix that.
— David Born, Founder and CEO Born to License
©2026 Mattel.
How licensing works
From identifying the right IP to getting your product to market, licensing has more moving parts than most people expect. We manage every stage on your behalf, so you can focus on building your brand.
The benefits of licensing
Lower customer acquisition costs. Faster sell-through. Access to entirely new audiences without building from scratch. When licensing is treated as a growth strategy, not a marketing moment, the results compound.
The podcast
Real talk on brand licensing, every week
David Born hosts a weekly podcast where he shares practical advice, industry perspectives, and honest conversation about what it actually takes to make licensing work. Whether you're just getting started or looking to go deeper, this is the most direct way to get inside the industry.
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Licensing is a bit like renting a brand’s identity. It takes the form of a legal agreement, usually between two parties, where a licensor grants a licensee the right to use their intellectual property – such as trademarks, patents, copyrights or trade secrets – in exchange for fees or royalties.
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Licensing gives your brand access to IP it could never build on its own. You identify the right property, negotiate the terms, develop the product, and bring it to market with the licensor's approval. In practice, the process has several distinct stages, each with its own requirements. See exactly how licensing works, step by step 👉.
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Everything. From identifying the right IP and pitching rights holders, to negotiating the deal, managing the licensing assets, supporting product development, and planning the launch. We stay involved for the long term, not just the first deal.
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When it comes to brand licensing, it’s a bit of who you know and a lot of what you know. We work with the world’s most popular and in-demand brands, rights holders, licensors and brand owners, leveraging the hard work and integrity our team has built over many years. It’s not just about knowing the right people; it’s about understanding what kind of partners they’re looking for, then being able to make it happen.
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The brands we work with are not multinationals — they are ambitious, growing e-commerce and DTC businesses. Size is not the barrier. The barrier is access, and that is exactly what Born to License provides.
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It depends on the rights holder and the complexity of the agreement, but most deals take between three and nine months from initial pitch to signed licence. Our relationships mean the process moves faster than it would going it alone.
The brands winning with licensing didn't start with a bigger budget. They started with the right partner. Tell us about your brand and we will tell you exactly what’S possible.
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