By the power of Grayskull, WOLFpak has a new collection!

You've got a friend in Hippo Blue.

Portland tea company Plum Deluxe has partnered with WildBrain on a licensed Strawberry Shortcake collection.

Hubman and Chubgirl reimagine Strawberry Shortcake in their signature hand-drawn style.

Award-winning screenwriter and entrepreneur Michael Elliot is bringing the movies you love off the screen and onto the table.

Last week, the Born to License team made the trip to Las Vegas for Licensing Expo 2026. From Expo veterans who've attended for years to newcomers experiencing the show's scale for the first time, our team took full advantage of the opportunity, coming away from the week with valuable connections, insight into emerging trends, and a boosted profile for our clients.

Who needs a cape when you can have a WOLFpak?

John Deere has made its first-ever move into men's personal care.

Cowa-backpack!

Kitchen essentials brand Elihome has partnered with Peanuts to create a kitchenware collection featuring everyone’s favorite beagle, Snoopy!

Roll a nat 20 with WOLFpak

Can you say “Hola!” to WOLFpak?

Dream Big Little Co., the children’s apparel brand known for its ultra-soft sleepwear and elevated everyday essentials, has partnered with the World of Eric Carle to release a new collection inspired by two of the most treasured picture books in children’s literature: The Very Hungry Caterpillar by Eric Carle, and Brown Bear and Brown Bear, What Do You See? by Bill Martin Jr. with illustrations by Eric Carle.

For their newest launch, WOLFpak incorporated two of the biggest icons in the world into the designs of their tactical backpacks and bags, working with Mattel to create a collection that is equal parts fashionable, practical, and inspirational.

Our very own Brinna Ball, Licensing Manager here at Born to License, represented the team at Toy Fair in New York last week. Even though Brinna was only in New York for three days, she made the most of her time there, having 17 meetings with licensors and attending the Licensing International Toy Fair party. Don’t worry - she still had time to build a LEGO flower or two.

At Born to License, we love licensed products that put the “fun” in function. Bandou’s wireless headband headphones do just that. Bandou headphones were designed with comfort and safety in mind, featuring a soft headband and volume limiters to promote safe listening habits. Now Bandou is turning up the volume with its first-ever PEPPA PIG collaboration, launching two adorable kids headphone ranges featuring Peppa and her little brother George.

At Born to License, we’re passionate about partnering with brands that understand the emotional power of storytelling—and Comma Football’s latest licensed collection honouring Diego Maradona is a powerful example of that vision brought to life.

Hippo Blue is making back-to-school more exciting with the launch of its latest licensed collection featuring one of the most iconic superheroes of all time: Batman. Designed with kids in mind, the new collection combines everyday school essentials with bold DC Super Hero style—just in time for Australia’s back-to-school season.

At Born to License, we love seeing our licensees push creative boundaries—and WOLFpak’s latest licensed collection featuring Hello Kitty does exactly that. Known for their durable, functional, and style-forward tactical bags, WOLFpak brought a fresh perspective to one of the most recognizable characters in the world.