Brand licensing news and insights

Client launches, industry trends, and licensing intelligence.

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WOLFpak Rolls Out New Transformers Collection

California-based lifestyle and backpack brand WOLFpak has partnered with Hasbro to launch a licensed collection inspired by the world of Transformers. Launched on Transformers Day, the anniversary of the original Transformers animated series, the collection combines WOLFpak’s high-quality products with the iconic imagery of the Autobots and Decepticons.

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Born to License at Licensing Expo 2026

Last week, the Born to License team made the trip to Las Vegas for Licensing Expo 2026. From Expo veterans who've attended for years to newcomers experiencing the show's scale for the first time, our team took full advantage of the opportunity, coming away from the week with valuable connections, insight into emerging trends, and a boosted profile for our clients.

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