Plum Deluxe Steeps Up an Officially Licensed Great British Baking Show Tea Collection
Plum Deluxe × The Great British Baking Show: On Your Marks, Get Set... Brew!
Portland tea company Plum Deluxe has partnered with Love Productions on a licensed collection to accompany the newest series of The Great British Baking Show. The collection includes a curated tea tasting box, four exclusive collaboration blends, and a custom tea infuser designed to bring the warmth of the Tent to viewers' couches for every watch night.
Featured Products
At the center of the collection is the Tea Companion Tasting Box, ten curated teas to accompany every moment of the newest season. Available in both caffeinated and caffeine-free versions, each oven-inspired gift box holds 20 individually wrapped samples, a companion tasting guide with brewing tips and watch-party ideas, and a printed recipe card for Victoria Sandwich Traybake. The four exclusive collaboration blends include a malty Honey Breakfast Black Tea, a bright Raspberries and Cream Black Tea, a caffeine-free Strawberry Elderflower Herbal, and a zesty Verbena Lemonade Herbal. The collection also includes the Teaspoon Tea Infuser, a stainless steel fine-mesh infuser featuring a custom ceramic spoon charm that doubles as a precise one-teaspoon measure.
Born to License’s Role in Bringing the Collaboration to Life
Born to License supported Plum Deluxe throughout the licensing journey, from initial agreement through creative approvals and go-to-market execution.
There's something special about a brand that knows exactly what feeling it's trying to capture with its products, and Plum Deluxe has done just that with this collection. Cozy, comforting, and made for the couch, this collaboration is proof that the best licensing partnerships come from brands that truly understand their audience.
Interested in licensing for your company? Click here →
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