Hippo Blue x Bluey: Personalised Products for Fans of Australia’s Favourite Heeler Family
Hippo Blue, Australia’s leading brand for personalised children’s products, has launched its first licensed collection with BBC Studios inspired by one of the most beloved children’s franchises in the world: Bluey. The new range blends Hippo Blue’s signature personalisation with the humour and heart that have made Bluey an international sensation.
Featured Products
The collection includes backpacks, bento boxes, drink bottles, thermoses, name labels, and more, all featuring Bluey and her family. As with every Hippo Blue product, each piece can be personalised with a child’s name, turning a favourite character into something uniquely their own. The launch aligned with Hippo Blue’s My First Name Day promotion, which let parents claim a free pack of personalised Bluey labels in anticipation of the full drop.
Born to License’s Role in Bringing the Collaboration to Life
The collection was made possible with the support of Born to License, Hippo Blue’s licensing agency, who worked alongside the Hippo Blue and BBC Studios teams to manage the licensing process.
Bluey is one of those rare properties that genuinely resonates with children and parents alike, which makes it a perfect match for Hippo Blue. This collection is a wonderful example of what happens when a brand that truly understands families partners with a franchise that feels like part of the family.
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