Born to License Manages WOLFpak x Chucky Collection Launch with Universal Studios
WOLFpak’s first official Universal collaboration features limited-edition bags, patches, and tees, blending high-performance design with Chucky’s iconic horror style.
Released just in time for Halloween, the collection includes five limited-edition bags, six removable patches, and four graphic tees, all crafted from WOLFpak’s durable, performance-driven materials while capturing the darkly playful spirit of one of horror’s most iconic characters. Fans can mix and match the patches or personalize their gear, creating pieces that stand out in both their wardrobe and their workout routine.
Born to License oversaw every stage of the licensing process, from initial negotiations to final approvals
Born to License played a key role in bringing this collaboration to life, overseeing every stage of the process. From negotiating the licensing agreement with Universal Studios to ensuring all terms aligned with WOLFpak’s brand and product vision, the team guided the project from start to finish. They helped manage artwork and patch design approvals, advised on product functionality and materials, and coordinated with both Universal and WOLFpak to keep the launch on track. By balancing creative freedom with licensing requirements, Born to License ensured the collection captured Chucky’s iconic horror style while staying true to WOLFpak’s high-performance identity
“As a longtime Chucky fan, this project was such a fun one to work on,” said Alyssa Clark, Product Development Coordinator at Born to License. “Each patch design brings a different side of Chucky’s personality to life and seeing those details come together across WOLFpak’s high-quality bags made the collection feel truly special. I’m definitely ordering a bag before it sells out!”
Pre-orders are up now on Wolfpak.com
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