The $350+ Billion Industry most people have Never Heard Of: Born to License Season 2 is Here
What really happens when a beloved children's character becomes a global phenomenon worth more than some countries' GDP?
The licensing industry is worth $350+ billion annually, yet most people have no idea how their favourite products actually come to life. Season 2 of Born to License is about to change that.
The Stories You've Never Heard
This isn't your typical business podcast filled with generic success stories. Season 2 pulls back the curtain on the raw, unfiltered reality of licensing deals that reshape entire industries. We're talking about the moments that matter most - the late-night negotiations, the million-dollar mistakes, the eureka moments that birth cultural phenomena.
Ever wondered how Funko secured over 1,000 licenses? Or what it really takes to get The Wiggles performing at Madison Square Garden? We dive deep into these stories with the people who made them happen.
Meet the Game-Changers
This season features conversations with industry titans sharing their licensing hot-takes, first-time licensees sharing the brutal lessons that textbooks never teach, and legal experts who reveal what those contracts actually mean.
But here's what makes it special: We also spotlight the fans-turned-entrepreneurs who are disrupting the status quo and the visionaries bold enough to predict where this industry heads next. These aren't just interviews -they're masterclasses in turning creativity into commerce.
What You'll Discover
The Real Numbers: From $80 Galactus popcorn buckets to multi-million dollar character deals
AI's Impact: How artificial intelligence is reshaping licensing predictions and strategy
Hidden Strategies: The tactics industry insiders use but rarely discuss publicly
Future Trends: Where smart money is placing bets for the next decade
Why This Matters Now
Whether you're an entrepreneur looking for your next breakthrough, a brand manager navigating complex partnerships, or simply someone curious about how your favourite products journey from concept to shelf, Season 2 delivers insights you can't find anywhere else.
Host David Born brings nearly 20 years of industry expertise to every conversation, asking the questions that matter and creating space for the stories that inspire.
Ready to Tune In?
New episodes drop weekly starting next week. This is your chance to understand the industry that touches every aspect of consumer culture - from the toys your kids love to the branded experiences that define our entertainment landscape.
🔔 Subscribe now and hit the notification bell so you never miss an episode that could change how you think about business, creativity, and commerce.
Perfect for:
Entrepreneurs seeking untold success strategies
Brand managers navigating complex licensing deals
Creative professionals monetizing their IP
Business enthusiasts fascinated by billion-dollar industries
Anyone curious about the stories behind their favorite products
The licensing world's best-kept secrets are about to be revealed. Don't miss out.
Born to License Season 2 — Because every product has a story, and every deal has a human behind it.
#Licensing #BusinessPodcast #BornToLicense #Entrepreneurship #BrandManagement #IPLicensing #ProductDevelopment #BusinessStrategy
Ready to master the fundamentals of licensing and dramatically improve your chances with major IP holders? Join the Learn to License course today and get the complete roadmap to licensing success.
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