Born to License’s Top 5 Licensed Products: Bluey
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, Alberto Massaro (Licensing Coordinator) discusses his favourite Bluey licensed products.
Table of Contents
Bluey, the lovable Blue Heeler pup from the hit Australian children's animated series, has captured the hearts of kids and parents alike with its charming characters and heart-warming stories. Beyond the screen, the popularity of Bluey has led to a range of licensed products that allow fans to bring the spirit of the show into their homes. Here we’ll explore my Bluey's top five licensed products that have become favourites among families all over the world.
Bluey Friends x Abgee
One of the most sought-after Bluey licensed products is undoubtedly the plush toy collection. These soft and cuddly replicas of Bluey, Bingo, and their friends make the perfect companions for little fans. Whether it's for bedtime snuggles or imaginative play during the day, these plush toys bring the joy of Bluey into the real world.
Bluey Monopoly x Hasbro
Bluey's charm extends beyond the screen and into the realm of board games. Families can now enjoy quality time together with Bluey-themed board games that capture the essence of the show's playfulness. Games like Bluey Monopoly incorporate Bluey's adventures and life lessons, making family game night an opportunity for both fun and learning.
Bluey x Next
Kids love to express their personalities through what they wear, and Bluey-themed apparel allows them to do just that. From t-shirts and pajamas to hats and backpacks, there's a wide range of clothing and accessories featuring Bluey and friends. This licensed merchandise, such as Bluey pajamas, not only lets kids showcase their love for the show but also adds a touch of whimsy to their everyday wardrobes.
Bluey x Books2Door
Bluey's world comes alive in a series of beautifully illustrated books. These licensed books by Books2Door not only entertain but also provide valuable lessons for young readers. With engaging stories and vibrant illustrations, these books allow families to extend the magic of Bluey's adventures beyond the screen. They make for perfect bedtime reading, fostering a love for storytelling and literacy.
Bluey x Ravensburger
For fans who enjoy a bit of hands-on fun, Bluey-themed puzzles and activity sets offer hours of entertainment. From jigsaw puzzles featuring scenes from the show to activity sets that encourage creativity, these licensed products are designed to engage and stimulate young minds. They provide a screen-free way for kids to immerse themselves in the world of Bluey.
Bluey has become more than just a beloved TV show; it's a cultural phenomenon that has inspired a delightful array of licensed products. Whether your child is into cuddly companions, board games, stylish apparel, captivating books, or engaging activities, there's a Bluey-themed product to suit every preference. These licensed items not only bring joy to fans but also create opportunities for families to bond over shared experiences and cherished moments inspired by the magic of Bluey.
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