Discover the power of licensing
TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH BRAND LICENSING
By partnering with established brands that people already trust, you can win a new customer base, enter other markets or try different distribution channels – all without the usual risks involved in scaling a brand.
Consumers get to engage with brands they love in a new way, and you reap all the benefits of tapping into the popularity of well-known products and services.
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Licensing is a bit like renting a brand’s identity. It takes the form of a legal agreement, usually between two parties, where a licensor grants a licensee the right to use their intellectual property – such as trademarks, patents, copyrights or trade secrets – in exchange for fees or royalties.
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When you license a brand, you’ll agree a length of time to rent its intellectual property. Both parties sign a licensing agreement that outlines details such as which products can be sold and where in the world, and how long for.
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The licensing process can be complex and difficult to navigate without previous experience, meaning licensors often hesitate to work with companies wanting to try it for the first time.
We act a bit like an in-house licensing department for your brand, so you can capitalise on our trusted reputation. We’ve been helping brands secure licensing for many years and have the knowledge, tools and relationships to build a successful licensing program with you.
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When it comes to brand licensing, it’s a bit of who you know and a lot of what you know. We work with the world’s most popular and in-demand brands, rights holders, licensors and brand owners, leveraging the hard work and integrity our team has built over many years. It’s not just about knowing the right people; it’s about understanding what kind of partners they’re looking for, then being able to make it happen.
Global sales of licensed product merchandise (2022). Up 8.02% from 2021 — Licensing International 2023 Global Licensing Industry Study
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We work with innovative companies that want to grow their business by licensing third-party brands.
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There are many benefits to licensing, from increased growth and reach to testing new categories and markets.
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If you want proof of the power of licensing to grow your business, look no further than these iconic examples.