Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

5 Key Takeaways from LA Comic Con 2025 

Our VP of Licensing, Alyssa Gourlay, attended LA Comic Con to support two of our exhibiting partners—Keepsake and Total Chaos—and returned with valuable insights into emerging trends and consumer behavior in the entertainment merchandise landscape. Here are five key observations from this year's convention. 

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

The magic continues! Steven Singer Jewelers launched two enchanted 24-karat gold-dipped roses inspired by Universal Pictures’ highly anticipated film, Wicked: For Good, releasing in theaters November 21. 

Born to License is excited to celebrate the launch of Dream Big Little Co.’s newest collaboration with Eloise. Featuring two playful patterns—Royal Ribbons and Holiday Ballet—the range includes cozy sleepwear, ruffle blankets, backpacks, bow clips, and more, all designed with the same care, comfort, and quality that Dream Big Little Co. has become known for.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License is excited to announce that Keepsake has partnered with Skybound Entertainment to launch the first-ever licensed trading card collection based on the hit animated series Invincible.

Born to License is thrilled to announce the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor. The “Sink or Swim” collection features 5 versatile bags and 6 velcro patches designed for mix-and-match customization.

Fira X Wear has officially launched its My Hero Academia collection, a bold, fashion-forward line that blends anime inspiration with elevated streetwear design. Born to License is proud to have partnered with Fira X Wear on this exciting project, providing end-to-end support throughout the licensing journey.

We met up with over 130 licensors, including Disney, Hasbro, Netflix, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, Moonbug, Cloudco, SEGA, Netflix, The Roald Dahl Story Company, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features... and many more!

We discussed some of the hottest properties in the world (such as Hello Kitty, Barbie, Shrek and Jurassic Park) and attended six major showcases (Warner Bros., Hasbro, Mattel, Paramount, Netflix and Universal), which gave us valuable insights in the licensors' strategies for the rest of 2025 and the next few years ahead. And let us tell you… what we saw and learnt was very exciting.