At Born to License, we’re passionate about partnering with brands that understand the emotional power of storytelling—and Comma Football’s latest licensed collection honouring Diego Maradona is a powerful example of that vision brought to life.

Hippo Blue is making back-to-school more exciting with the launch of its latest licensed collection featuring one of the most iconic superheroes of all time: Batman. Designed with kids in mind, the new collection combines everyday school essentials with bold DC Super Hero style—just in time for Australia’s back-to-school season.

At Born to License, we love seeing our licensees push creative boundaries—and WOLFpak’s latest licensed collection featuring Hello Kitty does exactly that. Known for their durable, functional, and style-forward tactical bags, WOLFpak brought a fresh perspective to one of the most recognizable characters in the world.

WOLFpak has hit the accelerator with the launch of their Hot Wheels collection — a dynamic collaboration that fuses iconic automotive energy with everyday performance gear.

Fira X Wear‘s highly anticipated My Hero Academia: Deku Collection has officially launched — adding another compelling chapter to the brand’s collaboration with Crunchyroll and Born to License.

Australian lifestyle apparel brand Hippo Blue has just dropped its official PAW Patrol collection — a playful and colorful lineup that celebrates the beloved rescue pups from the hit animated franchise.

WOLFpak, the performance-driven lifestyle and gear brand, has officially launched an exciting new Wicked collection — bringing the magic and iconography of the beloved fantasy musical to life across everyday essentials and stylish accessories.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

WOLFpak, the performance-driven lifestyle and gear brand, has officially launched its first collection in partnership with Paramount, introducing a new line of Danny Phantom bags and removable patches. This release marks WOLFpak’s debut collaboration with the studio and expands the brand’s growing footprint within licensed pop-culture products. Born to License served as WOLFpak’s licensing agency throughout the process, securing the rights to the Danny Phantom IP and supporting product development and approvals.

At Born to License, nothing excites us more than seeing our licensees reach new milestones—especially one as meaningful as their first licensed product launch. This season, we’re proud to celebrate Plum Deluxe and the debut of their Plum Deluxe x Peanuts Holiday Tea Collection, a collaboration that has already seen impressive traction since hitting the market.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.