David Born David Born

How Much Does Licensing Really Cost?

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Read More
David Born David Born

Dream Big Little Co. Releases Eloise Sleepwear, Bedding, and Back-to-School Essentials

Born to License is excited to celebrate the launch of Dream Big Little Co.’s newest collaboration with Eloise. Featuring two playful patterns—Royal Ribbons and Holiday Ballet—the range includes cozy sleepwear, ruffle blankets, backpacks, bow clips, and more, all designed with the same care, comfort, and quality that Dream Big Little Co. has become known for.

Read More
David Born David Born

WOLFpak Partners with Popeye in Deal Managed by Born to License

Born to License is thrilled to announce the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor. The “Sink or Swim” collection features 5 versatile bags and 6 velcro patches designed for mix-and-match customization.

Read More
Alberto Massaro Alberto Massaro

The Born to License team attended the 2025 Licensing Expo in Las Vegas

We met up with over 130 licensors, including Disney, Hasbro, Netflix, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, Moonbug, Cloudco, SEGA, Netflix, The Roald Dahl Story Company, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features... and many more!

We discussed some of the hottest properties in the world (such as Hello Kitty, Barbie, Shrek and Jurassic Park) and attended six major showcases (Warner Bros., Hasbro, Mattel, Paramount, Netflix and Universal), which gave us valuable insights in the licensors' strategies for the rest of 2025 and the next few years ahead. And let us tell you
 what we saw and learnt was very exciting.

Read More
David Born David Born

Crazy Deuce Studios launch first-ever official Flash Gordon Total Chaos Card Game

Total Chaos is a fast-paced, reality-bending trading card game that brings together heroes and villains from iconic movies, comics, and beyond. At the heart of this new universe is The Rift, a mysterious cosmic force pulling champions from across dimensions into an epic tournament for supremacy. The debut set dives deep into the legendary Flash Gordon universe, featuring fan-favorite characters like Flash, Ming the Merciless, Dale Arden, and Prince Vultan, all reimagined through stunning original artwork and strategic gameplay.

Read More
David Born David Born

Born to License supports launch of Hippo Blue’s Star Wars range

Born to License is proud to announce the launch of Hippo Blue’s latest collaboration with Disney: a personalized kids Star Wars collection released to coincide with May the 4th, the global fan celebration of the iconic franchise.

The range includes customizable drink bottles, bento boxes, bags, name stamps, labels and more, combining Hippo Blue’s expertise in personalization with the enduring popularity of Star Wars. The collection focuses on three bold design styles all highlighting the legendary Darth Vader and the Dark Force: Vader Vibes, Armor Up and Sith Badge.

Read More
David Born David Born

Dream Big Little Co. launches first-ever licensed collaboration with CoComelon

Born to License has some exciting news for parents and little ones alike - Dream Big Little Co. has teamed up with Moonbug’s CoComelon to create an adorable and eco-friendly baby and toddler bamboo apparel collection! This 44-piece collection includes cozy sleepwear sets, dresses, and blankets, complete with fashionable bow clips, bringing together the unmatched softness of Dream Big Little Co.’s bamboo fabric with the playful charm of CoComelon’s beloved characters.

Read More
Alberto Massaro Alberto Massaro

Born to License welcomes Alyssa Clark to the team

We are very excited to have Alyssa Clark join the Born to License team. Alyssa has taken on the role of Product Development Coordinator, supporting our Head of Product Development to manage projects, product approvals and our ongoing global collaborations.

Read More
Alberto Massaro Alberto Massaro

Born to License welcomes Brinna Ball to the team

We are very excited to have Brinna Ball join the Born to License team. Brinna has taken on the role of Licensing Coordinator, supporting our VP of Licensing with our North America-based clients.

Read More