Born to License signs license for Steven Singer Jewelers to launch Wicked-inspired 24k Gold Dipped Roses
Just in time for the highly anticipate release of Wicked, Born to License helped Steven Singer Jewelers with their new licensed 24k Gold Dipped Roses.
Born to License is excited to announce that Steven Singer Jewelers introduced two Wicked-inspired 24k gold-dipped roses, following the release of the new Wicked movie distributed by Universal Pictures. The gold dipped roses are real roses, picked and preserved at the height of their beauty, disassembled, dipped in real 24 karat gold, then reassembled by hand and designed to last a lifetime.
The two roses take inspiration from and celebrate the beloved characters from Wicked, and the collection showcases the beautiful duality of the story with a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose. The packaging has also been carefully curated to recall the spellbinding world of Wicked.
Born to License managed the licensing process from start to finish.
The licensing process has been managed by the team at Born to License on behalf of Steven Singer Jewelers. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process and the resource-heavy product development, and looking after all other licensing aspects.
David Born, our CEO, comments, “We’re excited to see Steven Singer Jewelers expand their licensed product offering inspired by Wicked, which will no doubt delight fans this holiday season.”
Alyssa Gourlay, our Vice President of Licensing, adds, “When we saw how flowers were such an integral part of the movie's storytelling in Wicked, we knew this would be the perfect brand for Steven Singer’s roses. We love finding these synergistic partnerships and bringing them to life with our partners!”
The product development process took the products to the next level.
We wanted to create something truly enchanting, and the iconic colours of Glinda and Elphaba were the perfect inspiration. By blending Glinda’s soft pinks with Elphaba’s bold greens and blacks, we crafted roses that look like they could have come straight off the set of Wicked. It’s a stunning tribute to the story's magic and contrast.
Jenna Chalkley, our Head of Product Development, adds, “Working on bringing together Steven Singer’s uniquely crafted 24-karat gold-dipped roses with the iconic world of Wicked has allowed us to create timeless collectibles that capture the magic of this beloved story. Each piece is a beautifully crafted keepsake, designed to let fans carry a touch of their favourite characters and the enchanting world of Wicked with them in a truly unique way. We’re thrilled to share this unforgettable collection with fans everywhere!”
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