Born to License Supports WOLFpak in Launching Their Barbie and Ken Collection

27 Feb

WOLFpak x Barbie and Ken: Iconic Licensed Gear

At Born to License, we love helping our licensees work with iconic brands and characters. For their newest launch, WOLFpak incorporated two of the biggest icons in the world into the designs of their tactical backpacks and bags, working with Mattel to create a collection that is equal parts fashionable, practical, and inspirational.

The drop marks the second collection between WOLFpak and Mattel following the release of their Hot Wheels Racing line in November 2025. The collection also coincides with Ken’s 65th anniversary, a milestone moment for the character as he says, “Hello New Beginnings,” inspiring fans everywhere to embrace a yearlong adventure as he sets out to try 65 new things.

Featured Products

The WOLFpak x Barbie and Ken collection features signature WOLFpak backpacks, duffels, slings, and accessories reimagined with playful Barbie and Ken graphics. Designs lean into iconic Barbie pink and classic Ken blue, blending nostalgic style with WOLFpak’s signature tactical construction and everyday functionality.

Born to License’s Role in Bringing the Collaboration to Life

Born to License guided WOLFpak through the entire licensing journey — from early strategic discussions to securing the rights and managing product approvals with the IP owner.

WOLFpak are known for never being “average” in any sense of the word. At Born to License, we’re not average either. We’re thrilled to be part of the WOLFpak story, helping the brand reach new audiences and expand their licensed portfolio with every drop.