The Born to License team attended Licensing Expo 2024
A few weeks ago the Born to License team flew to Las Vegas to attend the biggest licensing event of the year, Licensing Expo 2024!
Our schedules were full with meetings and events, allowing us to further strengthen our relationships while building a solid understanding of the licensing landscape over the next 12 months.
We met up with over 50 Licensors, including Disney, Hasbro, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, The Smurfs, LEGO, Cloudco, SEGA, Netflix, Roald Dahl, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features, Roald Dahl... and many more!
We discussed some of the hottest properties in the world (such as Hello Kitty, Barbie, Bridgerton and Yellowstone) and attended major showcases (Disney, Paramount, Netflix and Universal), which gave us valuable insights in the Licensors' strategies for the rest of 2024 and 2025.
The Expo was also a great opportunity to talk about our Born to License clients and put them on the radar of the licensing community. We brought along samples such as Steven Singer Jewelers’ gold-dipped roses, Dream Big Little Co’s bamboo apparel, and pieces from one of Fira x Wear’s best-selling collections.
Interested in licensing for your company? Click here →
POPULAR ARTICLES:
