Steven Singer Jewelers
ABOUT
Steven Singer Jewelers was founded in 1980 by Steven Singer, a first-generation jeweler. Steven was the youngest jeweler to open a store on historic Jewelers’ Row in Philadelphia, PA. He had big ideas and an amusing way of selling exceptional diamonds. The store quickly gained a successful reputation as the place to go for “The most fun you’ll ever have…buying a diamond.” Today, Steven Singer Jewelers is a large flagship store in Philadelphia, with a full-service custom jewelry shop. It also sells to customers across the US through its e-commerce store.
Products
Steven Singer Jewelers specializes in natural, earth born diamonds and responsibly sourced materials. They are famous for their 24kt Gold Dipped roses – real, natural roses preserved, dipped, and trimmed in 24kt gold.
Why we love them
There are no products quite like the 24kt gold dipped roses. They are truly one a kind! The Gold Rose Collection has over 30,600 5-star reviews across all colors, with a large and loyal customer base who add to their collections year after year. Inventory is consistently tested for quality, making a rose a beautiful gift that will last for years to come!
LIMITED EDITION CARE BEARS 24K GOLD DIPPED RAINBOW ROSE
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Steven Singer Jewelers (the Licensee) called on us to help them enter the licensing space. They had never licensed an entertainment property before and felt that they needed an expert team to navigate them through the process.
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The first thing we did was focus on understanding the Licensee’s customer base and objectives. We familiarized ourselves with their products and where they were being sold.
We spent time with the Licensee to build a strong understanding of their customer base, target audience and overall vision for licensing. This allowed us to develop a shortlist of suitable licenses to consider.
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Once we had established the ideal licenses to explore, we prepared a pitch which detailed all of the information a Licensor typically looks for when considering a proposal. We personally presented this to the Licensors on a call and answered any questions they had about the proposal, before starting negotiations around the commercial terms of the license.
We managed the License Agreement process to ensure all parties were on the same page before signing. This included reviewing the contract and helping the Licensee understand some standard licensing terms that they were unfamiliar with.
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Once the License was signed we were able to access styleguides and assets. We reviewed all of the available material and took the Licensee through the breadth of possibilities. We worked with the Licensor to best understand which assets would be most suitable for the Licensee’s product.
The packaging, tag and marketing material all had to be submitted at various stage of development. We managed this diligently on behalf of the Licensee, submitting material to the Licensor’s preferred approvals platform. Anything that we thought wouldn’t get approved was amended before being submitted, allowing for a more efficient process.
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The product launched on the Licensee’s website and social channels for a price of US$89.95. We aligned with the Licensor and Licensee marketing and social teams to ensure the launch was maximized across all channels. We also organized a press release that was circulated amongst the licensing press, which was covered by a variety of industry publications.
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We continue to manage reporting obligations such as quarterly royalties reports.
We pride ourselves on providing the best level of service possible, and that means supporting the Licensee with anything that comes up throughout the licensing process.
