Hippo Blue launches their first Star Wars collection on May the 4th

Born to License is proud to announce the launch of Hippo Blue’s latest collaboration with Disney: a personalized kids Star Wars collection released to coincide with May the 4th, the global fan celebration of the iconic franchise.

The range includes customizable drink bottles, bento boxes, bags, name stamps, labels and more, combining Hippo Blue’s expertise in personalization with the enduring popularity of Star Wars. The collection focuses on three bold design styles all highlighting the legendary Darth Vader and the Dark Force: Vader Vibes, Armor Up and Sith Badge.

The launch also aligns seamlessly with Hippo Blue’s Name Day campaign that launched May 13th, where every day, a new letter of the alphabet is featured and kids with names starting with that letter receive free personalized name labels. The campaign adds another layer of excitement and accessibility to the Star Wars drop, making it the ideal time for families to get involved in both initiatives.

Hippo Blue celebrates another successful launch with Born to License

This marks the second major launch that Born to License has supported for Hippo Blue, continuing a strong and collaborative partnership that demonstrates the power of licensing.

The Born to License team negotiated the commercial terms with Disney and managed all other aspects of the licensing business. This included managing the release of the assets, the product development process and royalty reporting management.

Alyssa Gourlay, our Vice President of Licensing, adds “Hippo Blue continues to lead with creativity and purpose, and we’re proud to support them in delivering another standout range. It’s been exciting to help bring Star Wars into the hands of kids in such a personal way.”

David Born, our CEO, adds “We’re thrilled to see this collaboration come to life in time for the global celebration of May the 4th. The Hippo Blue team has done an incredible job combining the power of personalization with some of the most iconic franchises in the world. It’s a great example of how licensing can deliver unique, high-quality products that fans will love.”