The Born to License team attended the 2025 Licensing Expo in Las Vegas
Just over a week ago, the Born to License team touched down in Las Vegas to attend the biggest licensing event of the year, the 2025 Licensing Expo. And, of course, to snap some pictures with our favourite characters!
Held from May 20–22 at the Mandalay Bay Convention Center, this year's expo brought together over 250 exhibitors and more than 5,000 brands across diverse sectors, including entertainment, gaming, fashion, and consumer goods.
Our agenda was packed, featuring over 130 meetings and attendance at six major showcases. We engaged with leading licensors such as Disney, Hasbro, Netflix, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, Moonbug, Cloudco, SEGA, The Roald Dahl Story Company, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, and King Features… and many more.
Discussions centered around some of the world’s most iconic properties, including Hello Kitty, Barbie, Shrek and Jurassic Park. The six major showcases we attended (Hasbro, Warner Bros., Mattel, Universal, Paramount, Netflix) provided invaluable insights into licensors’ strategies for the remainder of 2025 and beyond, highlighting the dynamic nature of the licensing landscape… and their upcoming plans and slates got us very excited!
The expo also offered a prime opportunity to showcase our clients' products to key industry players. We presented samples and discussed potential collaborations, receiving enthusiastic responses from licensors. This reaffirmed the strength of our clients' offerings and the exciting partnership opportunities that lie ahead.
Licensing Expo 2025 was more than just an event: it was a catalyst for innovation and collaboration in the licensing industry. We're energized by the connections made and the insights gained, and we're eager to translate these into successful ventures for our clients.
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