The limited-edition collection features collectible badges and Popeye-patterned bags designed for athletes and adventurers

Born to License is thrilled to announce the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor. The “Sink or Swim” collection features 5 versatile bags and 6 velcro patches designed for mix-and-match customization.

With deep roots in the fitness and tactical gear space, WOLFpak brings its signature durability and design to the world of pop culture, now supercharged by one of animation’s most iconic figures.

Hope Henderson, licensing manager at WOLFpak, added: “At WOLFpak, we’re always pushing the boundaries of function and identity – and collaborating with an icon like Popeye was the perfect match. This collection blends our tactical performance DNA with the bold, never-back-down spirit Popeye represents… Working with Born to License on this project has been a smooth and inspiring process. Their team brought great insight and support from start to finish, making it easy to bring our vision to life.”

Born to License oversaw every stage of the licensing process, from initial negotiations to final approvals

This launch marks the latest result of Born to License’s end-to-end partnership model, guiding WOLFpak through licensing acquisition, negotiation and product approvals with King Features. As WOLFpak’s licensing agent, Born to License led the development of a collaboration that authentically aligns with WOLFpak’s identity while maximizing the cultural relevance of the Popeye IP.

“It’s been such a fun journey working on the Popeye collection with WOLFpak,” said Jenna Chalkley, Global Head of Product Development at Born to License. “The design team has done a fantastic job of staying true to the brand’s heritage while creating a range that feels fresh and relevant. From the overall direction to fabric choices and Patch designs, every detail has been thoughtfully considered. We’re excited for fans to experience a product that truly captures the bold spirit of Popeye and there’s no better partner than WOLFpak to bring that vision to life.”

The WOLFpak x Popeye collection is available exclusively at wolfpak.com starting June 20, 2025. This is a limited drop, and once it’s gone - it’s gone.