Born to License supports CFR Management Services with their Elf on the Shelf-licensed Christmas range
The Christmas range includes Quick Milk’s Magic Sippers, which turn milk into flavoured milk, and a Choc Chip Cookie Bake Mix Jar.
Just in time for Christmas, Born to License is excited to announce that CFR Management Services, the UK distributor for Quick Milk products, have just released their first ever Christmas licensed range with Elf on the Shelf from the Lumistella Company. This festive collaboration combines Quick Milk’s playfulness with the beloved Christmas feeling that Elf on the Shelf and the Santaverse bring each year.
Quick Milk products are known for turning milk-time into fun-time with all-natural flavours and uniquely innovative designs. The licensed Magic Sippers range includes three Christmas-inspired flavours (Snow Mellow, White Chocolate and Frosted Strawberry), and 250ml Choc Chip Cookie Bake Mix Jars – and the packaging features adorable Elf on the Shelf designs.
The products launched for sale across the UK in B&M and TJ Morris at the beginning of November, just in time for the festive season.
Born to License managed the licensing process from start to finish.
The Born to License team managed the licensing process on behalf of CFR. We were responsible for identifying the most suitable license, negotiating the commercial terms, managing the product development process and looking after all other licensing aspects. As this is CFR’s first Christmas licensed range and Elf on the Shelf is the world’s biggest Christmas brand, we are particularly proud of this partnership!
David Born, our CEO, comments, “We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours!”
Alberto Massaro, our Licensing Executive, adds, “We’re super excited about this adorable Christmas partnership, and we have no doubt that the beloved Elf on the Shelf will only help to elevate the Quick Milk brand.”
The product development process took the products to the next level.
Working with CFR and Lumistella has been an inspiring experience, allowing us to create a range that captures the festive magic of the Elf on the Shelf tradition. A key focus has been ensuring we selected the perfect Christmas-inspired flavours for the Quick Milk straws, delivering a delightful and immersive holiday experience for families.
Jenna Chalkley, our Head of Product Development, comments, “I’ve thoroughly enjoyed working alongside CFR to infuse their market-leading products with the festive magic of Elf on the Shelf. Fans of both brands will love these unique flavours, bringing even more joy and excitement to the cherished Elf on the Shelf tradition.”
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