Born to License helps Hippo Blue launch their Disney-licensed range

The back-to-school collection which includes personalized drink bottles, bento boxes, bags and backpacks features Disney’s most iconic characters.

Born to License is thrilled to announce that Hippo Blue, a leading provider of customizable products, partnered with Disney to launch a new line of drink bottles, bento boxes, bags and backpacks in time for Australia and New Zealand’s back-to-school season. This exciting collaboration combines Disney’s iconic characters with Hippo Blue’s innovative customization options, offering parents and kids the opportunity to create personalized products that reflect their unique style.

The collection features beloved characters from popular Disney franchises including Mickey and Minnie, Spiderman, Cars, Moana, Frozen, Disney Princesses, Avengers and Lilo & Stitch. Customers can choose from a wide range of customization options, such as choosing the colour of the product, selecting the style of the design and adding their own name. The products are made with eco-friendly, durable materials and are designed to be functional, stylish and fun.

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Born to License managed the licensing process from start to finish.

The Born to License team negotiated the commercial terms with Disney and managed all other aspects of the licensing business. This included managing the release of the assets, the product development process and royalty reporting management.

David Born, our CEO, comments, “We are thrilled to support Hippo Blue throughout the process of working with the team at Disney. Hippo Blue's commitment to quality and innovation makes them the perfect partner to bring these iconic characters to life in a one-of-a-kind way.”

Alyssa Gourlay, our Vice President of Licensing, adds, “Disney and Hippo Blue both represent best-in-class in their industries. Together, they help kids shine as they head back to school, no matter what age and stage.”

The product development process took the products to the next level.

The collaboration between Hippo Blue and Disney has been an exciting journey, bringing the magic of Disney's beloved characters to life through Hippo Blue's high-quality, customisable products. Developing over 1,000 design variations that allow consumers to add their personal touch has been a complex but rewarding process. Throughout, we’ve ensured the collection stays true to the enchanting essence of Disney's iconic brands.

Jenna Chalkley, our Head of Product Development, comments, “It has been an absolute joy to collaborate with Disney and Hippo Blue on these ranges. The variety of Disney brands that Hippo Blue offers across their extensive product lineup is truly remarkable. I’m thrilled for fans of all ages to have the opportunity to add their own personal touch to these beloved characters and designs.”