DREAM BIG LITTLE CO. + ELOISE: CHILDREN’S LIFESTYLE COLLECTION

How Eloise brought timeless charm to a new family audience

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For their second licensed collection, Dream Big Little Co. (the Licensee) wanted to license a property appealing mainly to girls.
After exploring different properties, it soon became evident that Eloise was the right fit for the clear objectives that Dream Big had for this collection.
Once we had established the ideal license to explore, we prepared a pitch which detailed all of the information a Licensor typically looks for when considering a proposal. We personally presented this to the Licensors on a call and answered any questions they had about the proposal, before starting negotiations around the commercial terms of the license.
We managed the License Agreement process to ensure all parties were on the same page before signing. This included reviewing the contract and helping the Licensee understand some standard licensing terms that they were unfamiliar with.
Once the License was signed we were able to access style guides and assets. Our Product Development team reviewed all of the available material and took the Licensee through the breadth of possibilities. We worked with the Licensor to best understand which assets would be most suitable for the Licensee’s product, and worked with the Licensee to feature Eloise’s patterns on the items of clothing.
Launched in September 2025, the Eloise collection features whimsical bows, signature shades of pink, and playful details inspired by the beloved storybook character.
The collection includes cozy sleepwear sets, as well as matching backpacks and bedding, each designed with the same care, comfort, and quality that Dream Big Little Co. has become known for. With nods to Eloise’s iconic bow-styling, the range blends ruffles & bows with a touch of Plaza-worthy whimsy, perfect for both sleepy time and everyday adventures.
We continue to oversee reporting obligations, including quarterly royalty reports, ensuring compliance and accuracy. Our commitment to exceptional service means we’re always on hand to support the Licensee with any needs or challenges that arise throughout the licensing process.