GIRL TRIBE CO.: LICENSED APPAREL AND ACCESSORIES COLLABORATION
Turning pop culture into wearable identity
ABOUT
Girl Tribe Co. was founded in 2014 by high school best friends Carrie Barker and Sarah Baucom in Charlotte, North Carolina. What started as a women-positive graphic tee company has grown into a nationally recognized brand carried in more than 250 retail locations across the country.
Products
At its heart, Girl Tribe is a trend-driven apparel brand built around millennial culture, creating designs that speak to women who value connection, nostalgia, humor, and self-expression. From mahjong-inspired collections to collegiate and sports licensing, every piece is designed, produced, and fulfilled in-house at their own Charlotte production facility, with a made-to-order model that allows for rapid response to emerging trends and high-demand moments. This agility has made Girl Tribe a natural fit for licensing, with active partnerships spanning more than 30 NCAA schools, NASCAR, the Carolina Panthers, Charlotte FC, MiLB, Strawberry Shortcake, and Care Bears, alongside distribution through major retailers including Fanatics, Altar'd State, Rally House, and more.
Why we love them
We love Girl Tribe because they have built a brand with genuine community at its core. Every collection is launched with a community-first mindset, backed by curated storytelling, social-first content, and a deeply engaged audience that drives real brand loyalty. Their ability to move fast, stay culturally relevant, and connect authentically with women makes them an incredibly exciting and versatile licensing partner.
