HIPPO BLUE + STAR WARS: LICENSING PARTNERSHIP

A MAY 4TH LAUNCH, A PROVEN LICENSOR RELATIONSHIP AND ANOTHER DISNEY DEAL SECURED

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Hippo Blue, a small family-run business founded by parents for parents, was inspired to create high-quality, personalised products celebrating every child’s individuality. From name labels to bento boxes, backpacks, and more, each item is fully customisable with a child’s name and favourite design.
When Hippo Blue decided to expand into licensing, they sought our expertise to navigate this unfamiliar territory. They aimed to partner with beloved characters to enhance their appeal but needed guidance to make it happen.
After a successful launch of a previous Disney range, we figured another License from the same Licensor would’ve been successful — and Star Wars seemed like an ideal fit. We crafted and presented a compelling pitch to Disney, highlighting Hippo Blue’s unique value, and led negotiations to secure mutually beneficial terms. We also simplified the License Agreement process, ensuring clarity and alignment for all parties before finalising the deal.
With our support, Hippo Blue successfully partnered once again with Disney, elevating their personalised products and delighting families with iconic characters.
Once the license was signed, we gained access to Disney’s style guides and assets. Our team reviewed the materials, guiding Hippo Blue through the options to determine the best fit for their products. With a wide range of characters and an extensive SKUs list, our Head of Product Development and Product Development Coordinator ensured timely submissions to meet tight production schedules.
All materials were submitted in stages via the Licensor’s approval platform. We streamlined the process by proactively refining submissions to align with approval standards, minimising delays and ensuring efficiency.
For the product launch on May 4th (Star Wars Day), we collaborated with both Licensor and Licensee marketing teams to maximise visibility across all channels, including social media and the Licensee’s website. We also coordinated a press release that gained coverage in multiple industry publications.
With our support, Hippo Blue successfully introduced Star Wars-themed personalised products, delighting families and expanding their brand into the licensing world.
We continue to oversee reporting obligations, including quarterly royalty reports, ensuring compliance and accuracy. Our commitment to exceptional service means we’re always on hand to support the Licensee with any needs or challenges that arise throughout the licensing process.