SKWISHEE
ABOUT
Skwishee is a Scottish-born brand launched in 2017 and first introduced to the UK market in 2018, created from a desire to innovate within the frozen drinks category. The company focuses on the manufacture of soft drinks, including unique frozen carbonated beverages, and edible straws. From its initial presence in a handful of locations, Skwishee has expanded rapidly, now installed in over 200 retail sites across the UK.
Products
Skwishee offers ‘frozenated’ (frozen carbonated) drinks dispensed via self-serve machines, combining flavoured syrup with CO₂ to create a sweet, fizzy, slushy beverage. Uniquely, all syrups are sugar-free, gluten-free, and vegan-friendly. Machines are available in double- or triple-barrel configurations, accommodating different flavour lineups. Popular options include Frozen Raspberry, Mad Mango, Redberrylicious, Dragon’s Blood, and Mocktails options, including Margarita, Piña Colada and Passionfruit Martini. The service is designed to be fun, fast and flexible - for instance, fans can participate in “Bring Your Own Cup Day” or enjoy themed offers like “Free Skwishee Day”.
Why we love them
We love Skwishee as they captured public affection through refreshing products and creative, experience-led marketing. Fans enjoy the caffeine-free, sugar-free fizzy slush - perfect for indulgence without the guilt - and appreciate the self-serve format for its novelty and convenience. Skwishee’s bold, event-driven promotions, like the viral “Bring Your Own Cup Day”, where customers filled anything from carved pumpkins to loo seats, create memorable, shareable moments that drive excitement and footfall. Meanwhile, “Free Skwishee Day” events bring communities together, with over 71,000 litres dispensed during one 16-hour promotion. Through playful branding, social engagement, and accessible indulgence, Skwishee turns a simple frozen drink into a widely loved, immersive experience.
