Brand licensing news and insights
Client launches, industry trends, and licensing intelligence.
Born to License Supports WOLFpak in Launching Their First Paramount Collection Featuring Danny Phantom
WOLFpak, the performance-driven lifestyle and gear brand, has officially launched its first collection in partnership with Paramount, introducing a new line of Danny Phantom bags and removable patches. This release marks WOLFpak’s debut collaboration with the studio and expands the brand’s growing footprint within licensed pop-culture products. Born to License served as WOLFpak’s licensing agency throughout the process, securing the rights to the Danny Phantom IP and supporting product development and approvals.
Born to License Helps Plum Deluxe Turn their peanuts collection Into a Holiday Hit
At Born to License, nothing excites us more than seeing our licensees reach new milestones—especially one as meaningful as their first licensed product launch. This season, we’re proud to celebrate Plum Deluxe and the debut of their Plum Deluxe x Peanuts Holiday Tea Collection, a collaboration that has already seen impressive traction since hitting the market.
Born to License Manages WOLFpak x Chucky Collection Launch with Universal Studios
WOLFpak’s first official Universal collaboration features limited-edition bags, patches, and tees, blending high-performance design with Chucky’s iconic horror style.
Hippo Blue releases Tim Burton’s The Nightmare Before Christmas collection, in deal managed by Born to License
Hippo Blue is keeping the licensing momentum going with another standout launch—and this one’s got a spooky twist. After a year filled with fan-favorite collections featuring Disney Pixar’s Toy Story, an adult Star Wars range, and a whimsical Disney Classics drop, the Australian brand is diving headfirst into the world of Tim Burton’s The Nightmare Before Christmas.
Steven Singer Launches New Wicked: For Good Gold Dipped Roses
The magic continues! Steven Singer Jewelers launched two enchanted 24-karat gold-dipped roses inspired by Universal Pictures’ highly anticipated film, Wicked: For Good, releasing in theaters November 21.
Dream Big Little Co. Releases Eloise Sleepwear, Bedding, and Back-to-School Essentials
Born to License is excited to celebrate the launch of Dream Big Little Co.’s newest collaboration with Eloise. Featuring two playful patterns—Royal Ribbons and Holiday Ballet—the range includes cozy sleepwear, ruffle blankets, backpacks, bow clips, and more, all designed with the same care, comfort, and quality that Dream Big Little Co. has become known for.
Keepsake Trading Cards and Skybound Entertainment Partner to Unveil Premiere Card Collection for Hit Animated Series Invincible
Born to License is excited to announce that Keepsake has partnered with Skybound Entertainment to launch the first-ever licensed trading card collection based on the hit animated series Invincible.
WOLFpak Partners with Popeye in Deal Managed by Born to License
Born to License is thrilled to announce the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor. The “Sink or Swim” collection features 5 versatile bags and 6 velcro patches designed for mix-and-match customization.
Fira X Wear Launches My Hero Academia Collection with Support from Born to License
Fira X Wear has officially launched its My Hero Academia collection, a bold, fashion-forward line that blends anime inspiration with elevated streetwear design. Born to License is proud to have partnered with Fira X Wear on this exciting project, providing end-to-end support throughout the licensing journey.
Crazy Deuce Studios launch first-ever official Flash Gordon Total Chaos Card Game
Total Chaos is a fast-paced, reality-bending trading card game that brings together heroes and villains from iconic movies, comics, and beyond. At the heart of this new universe is The Rift, a mysterious cosmic force pulling champions from across dimensions into an epic tournament for supremacy. The debut set dives deep into the legendary Flash Gordon universe, featuring fan-favorite characters like Flash, Ming the Merciless, Dale Arden, and Prince Vultan, all reimagined through stunning original artwork and strategic gameplay.
Born to License supports launch of Hippo Blue’s Star Wars range
Born to License is proud to announce the launch of Hippo Blue’s latest collaboration with Disney: a personalized kids Star Wars collection released to coincide with May the 4th, the global fan celebration of the iconic franchise.
The range includes customizable drink bottles, bento boxes, bags, name stamps, labels and more, combining Hippo Blue’s expertise in personalization with the enduring popularity of Star Wars. The collection focuses on three bold design styles all highlighting the legendary Darth Vader and the Dark Force: Vader Vibes, Armor Up and Sith Badge.
Dream Big Little Co. launches first-ever licensed collaboration with CoComelon
Born to License has some exciting news for parents and little ones alike - Dream Big Little Co. has teamed up with Moonbug’s CoComelon to create an adorable and eco-friendly baby and toddler bamboo apparel collection! This 44-piece collection includes cozy sleepwear sets, dresses, and blankets, complete with fashionable bow clips, bringing together the unmatched softness of Dream Big Little Co.’s bamboo fabric with the playful charm of CoComelon’s beloved characters.
Born to License supports CFR Management Services with their Elf on the Shelf-licensed Christmas range
Just in time for Christmas, Born to License is excited to announce that CFR Management Services, the UK distributor for Quick Milk products, have just released their first ever Christmas licensed range with Elf on the Shelf from the Lumistella Company. This festive collaboration combines Quick Milk’s playfulness with the beloved Christmas feeling that Elf on the Shelf and the Santaverse bring each year.
Born to License helps Hippo Blue launch their Disney-licensed range
Born to License is thrilled to announce that Hippo Blue, a leading provider of customizable products, partnered with Disney to launch a new line of drink bottles, bento boxes, bags and backpacks in time for Australia and New Zealand’s back-to-school season. This exciting collaboration combines Disney’s iconic characters with Hippo Blue’s innovative customization options, offering parents and kids the opportunity to create personalized products that reflect their unique style.
Born to License signs first license for Unisnacks
Born to License is thrilled to announce that Unisnacks, a leading distributor for global food in the UK, partnered with Care Bears for their first ever UK beverage range, with the launch of a licensed Kato drinks range. Kato, the number one fruit juice beverage brand in Thailand, is a refreshing and tropical beverage that combines the natural flavour of fruit with the chewy texture of nata de coco. The range includes seven different flavours (strawberry, lychee, orange, mango, melon, peach, watermelon), with each flavour being carefully matched to a different Care Bear.
Born to License signs license for Steven Singer Jewelers to launch Wicked-inspired 24k Gold Dipped Roses
Born to License is excited to announce that Steven Singer Jewelers introduced two Wicked-inspired 24k Gold Dipped Roses, following the release of the new Wicked movie distributed by Universal Pictures. The gold dipped roses are real roses, picked and preserved at the height of their beauty, disassembled, dipped in real 24 karat gold, then reassembled by hand and designed to last a lifetime.
Born to License helps Steven Singer Jewelers launch their first ever licensed product
Experience the magic of Care Bears™ with Steven Singer Jeweler’s exclusive Rainbow Dipped Rose in brand new limited edition packaging. Our client was very excited to announce their partnership with the beloved, nostalgic, and heart-warming Care Bears™. The gold dipped roses are real roses, preserved at the height of their beauty, dipped in real 24 karat gold, designed to last a lifetime. The perfect gift for collectors and the young at heart!