SWAG: LICENSED APPAREL COLLABORATION
taking the boring out of basics
ABOUT
Born from a simple frustration with boring underwear, SWAG Australia has evolved into one of the country’s most fun and irreverent apparel brands. Part of the As Worn By Apparel family alongside Under Wraps and other premium retailer-exclusive brands, SWAG has built a cult following by doing and being the opposite of basic.
Products
SWAG produces officially licensed T-shirts, boxers, underwear, and socks for men, women, and kids, all ethically manufactured and built around the world's most comfortable fabrics. What sets them apart is the design philosophy: bold, original print patterns with genuine character, packaged with the same irreverent energy that defines the brand. With a roster of licenses broad enough to offer something for virtually everyone, SWAG has earned its reputation as the “Netflix of the underwear world,” always creating something new.
Why we love them
We love SWAG because they have cracked the code to making licensed products genuinely fun to buy, give, and wear. Their quirky design sensibility runs through everything from the prints to the packaging, creating a brand experience that feels distinctive at every touchpoint. For anyone looking for a licensing partnership with real personality, we know that SWAG can deliver.
