Born to License Supports WOLFpak in Launching Their First Paramount Collection Featuring Danny Phantom
The Danny Phantom debut is just the beginning, with multiple Paramount IP collaborations already planned.
WOLFpak, the performance-driven lifestyle and gear brand, has officially launched its first collection in partnership with Paramount, introducing a new line of Danny Phantom bags and removable patches. This release marks WOLFpak’s debut collaboration with the studio and expands the brand’s growing footprint within licensed pop-culture products. Born to License served as WOLFpak’s licensing agency throughout the process, securing the rights to the Danny Phantom IP and supporting product development and approvals.
A Significant Step Forward for WOLFpak
The Danny Phantom launch represents a milestone moment for WOLFpak as the brand continues to broaden its reach in entertainment licensing. Featuring collectible patches inspired by the iconic Nickelodeon series, the collection blends WOLFpak’s signature durable construction with artwork that captures the show’s supernatural style and fan-favorite character elements.
Born to License’s Role in Bringing the Collaboration to Life
As WOLFpak’s licensing partner, Born to License guided the full lifecycle of the collaboration—from identifying Paramount as the right fit, to negotiating licensing rights, to navigating the creative and product approval process. Working closely with both teams, we ensured that the collection maintained the authenticity of the Danny Phantom brand while aligning with WOLFpak’s functional, high-quality design standards.
Building a Strong Foundation with Paramount
This launch also establishes the foundation for a growing relationship between WOLFpak and Paramount. The success of the development process and the strong alignment between both teams have paved the way for additional Paramount properties already in progress. The Danny Phantom debut is just the beginning, with more collaborations scheduled to roll out in the coming months—further expanding WOLFpak’s presence across major entertainment franchises.
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