Hippo Blue Launches a New Toy Story Collection Featuring Woody, Buzz, and Jessie

Client Launches

25 Jun

Hippo Blue x Toy Story: To Lunchtime and Beyond!

You've got a friend in Hippo Blue.

Australian lifestyle brand Hippo Blue has partnered with Disney/Pixar to launch a Toy Story-inspired collection of personalized kids' essentials, arriving just in time for the theatrical premiere of Toy Story 5. Featuring Woody, Buzz Lightyear, and Jessie, the collection brings the heart and adventure of one of the most beloved animated franchises of all time to the everyday gear kids reach for most.

Featured Products

The new Toy Story collection includes lunch bags, backpacks, drink bottles, and sticker packs. True to the brand's mission of helping families keep track of their kids' belongings, every piece can be personalized so that lunch gear, bags, and bottles make their way back home where they belong.

Born to License’s Role in Bringing the Collaboration to Life

Born to License partnered with Hippo Blue to navigate the licensing process, advising on rights acquisition strategy, managing communications, and helping shepherd product approvals to ensure brand compliance and quality.

We're thrilled to announce this latest launch from Hippo Blue. With Toy Story 5 hitting theaters, there's never been a better moment to send kids off with Woody, Buzz, and Jessie by their side.