Plum Deluxe and Strawberry Shortcake Brew Up a Berry-Sweet Collection
Plum Deluxe × Strawberry Shortcake: Nostalgia in Every Sip
Portland tea company Plum Deluxe has partnered with WildBrain on a licensed Strawberry Shortcake collection. The collection includes three dessert-inspired loose leaf tea blends, a set of collectible character tins, and a few kitchen extras to round out the set.
Featured Products
The three blends, Strawberry Shortcake Black Tea, Lemon Meringue Green Tea, and Blueberry Custard Crème, are each tied to a character from Strawberry Shortcake's world and made with real fruit and no added sugar. Each tea can be paired with a matching collectible tin featuring vintage-style character artwork, or bundled together in the Berry Besties Bundle. The collection also includes a cotton tea towel, limited edition shortbread bites, and a handmade strawberry lemonade mix.
Born to License’s Role in Bringing the Collaboration to Life
Born to License supported Plum Deluxe throughout the licensing journey, from initial agreement through creative approvals and go-to-market execution.
Few brands have flavor as deeply ingrained in their DNA as Strawberry Shortcake, and we love seeing that translate so naturally into the world of specialty tea. If this collection is any indication of what's possible when the right brands find each other, we'd say the future is looking pretty sweet.
Interested in licensing for your company? Click here →
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