Hubman and Chubgirl Reimagine Strawberry Shortcake in Their Signature Hand-Drawn Style

Client Launches

25 Jun

Hubman and Chubgirl × Strawberry Shortcake: A Fresh Take on a Beloved Classic

A berry cute collaboration, indeed.

Hubman and Chubgirl, the stationery brand known for its hand-drawn illustrations and commitment to making journaling fun and accessible, has partnered with WildBrain CPLG to launch a Strawberry Shortcake stationery collection. This is Hubman and Chubgirl’s debut licensed collection, making Strawberry the first licensed character to be reimagined in the brand’s signature style.

Featured Products

At the heart of the 23-piece collection is the artistry of Pecca, also known as Chubgirl, who redrew the iconic character by hand for each unique design. The collection includes vinyl sticker sheets, washi tape, planner sticker sheets, die-cut stickers, a reusable sticker album, a memo pad, and more.

Born to License’s Role in Bringing the Collaboration to Life

Born to License guided Hubman and Chubgirl through every stage of the licensing process, from initial agreement through creative development and launch.

Strawberry Shortcake has always had a sweetness that connects generations. These designs are truly special, and we're so proud to have played a part in bringing them to life in this collection.