KEEPSAKE + INVINCIBLE: LICENSED FAN PRODUCT LAUNCH

How Keepsake tapped into the fast growing Invincible fan base

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Keepsake are known for their premium cards celebrating the legacy of the greatest artists and characters of all time, preserving their stories through timeless collectibles that allow fans to hold a keepsake in their hand. After some successful launches with celebrity estates (including Bob Marley, Jimi Hendrix, Bruce Lee, Steve McQueen and Rambo), they came to us in order to help them in the entertainment space, specifically with characters and animation properties.
We began by understanding our client’s vision, products, and customer base. After exploring several properties, we identified Invincible as the most suitable fit. We crafted and presented a compelling pitch to Skybound, highlighting Keepsake products’ unique qualities, and led negotiations to secure mutually beneficial terms. We also simplified the License Agreement process, ensuring clarity and alignment for all parties before finalising the deal.
With our support, Keepsake successfully partnered with Skybound and Invincible, delivering a fresh collection to their ever-growing fan base.
Once the license was signed, we gained access to Invincible’s style guides and assets. Our team reviewed the materials and liaised with the Skybound creative team and Keepsake to advise on best practice when using the asset library. With a wide range of designs and SKUs, our Product Development team ensured timely submissions to meet tight production schedules.
We streamlined the process by proactively refining submissions to align with approval standards, minimising delays and ensuring efficiency.
The full range, consisting of a 600 card checklist with over 3000 unique cards and parallels, launched at San Diego Comic Con, with thousands of fans interacting with the product.
The First Edition Debut Premiere cards includes Invincible, Omni-Man, Atom Eve, Robot, Dupli-Kate, Rex Splode, Monster Girl, The Mauler Twins, Shrinking Rae, The Immortal, Black Samson, The Flaxons, Allen The Alien, Battle Beast, and many more characters.
Customers are incentivised to chase the Single, Dual, Triple, and Quad Autograph Signagraph cards falling every two boxes on average with limited variations to less than 25 numbered cards in existence.
Other options include the Single, Dual, Triple, Quad, and Jumbo Relic cards featuring pieces of original Invincible Comic Books, Season 1 hand drawn animation artwork, Season 1 animation film cells, and many more.
We continue to oversee reporting obligations, including quarterly royalty reports, ensuring compliance and accuracy. Our commitment to exceptional service means we’re always on hand to support Keepsake with any needs or challenges that arise throughout the licensing process.