Born to License Supports Hippo Blue in Launching Their PAW Patrol Range
Hippo Blue x PAW Patrol: Playful Licensing Powers Take Flight
Australian lifestyle apparel brand Hippo Blue has just dropped its official PAW Patrol collection — a playful and colorful lineup that celebrates the beloved rescue pups from the hit animated franchise.
PAW Patrol, produced by Spin Master Entertainment and a standout in kids’ animated entertainment, has tremendous consumer appeal and licensing strength across apparel, accessories and beyond. Its themes of teamwork, adventure and problem-solving resonate strongly with young fans and families alike.
The Launch
The PAW Patrol collection from Hippo Blue blends fun graphics featuring fan-favorite characters with wearable, everyday pieces designed for little adventurers. From tees and hoodies to caps and themed accessories, each item channels the charm of Adventure Bay into practical wardrobe staples available directly through Hippo Blue’s online storefront.
Born to License’s Support
Born to License partnered with Hippo Blue to navigate the licensing process with the PAW Patrol brand — advising on rights acquisition strategy, managing IP communications, and helping shepherd product approvals to ensure brand compliance and quality. Our team’s involvement helped streamline development and maximize the collection’s alignment with licensors’ expectations.
A Collection With Heart
By bringing PAW Patrol into the Hippo Blue lineup, this launch opens up fresh creative and commercial opportunities for the brand — enabling it to connect with younger shoppers and families while strengthening its foothold in the licensed youth lifestyle category.
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