Building a Global Team Across 4 Countries, 8 Cities, and 6 Time Zones
Running a licensing agency is complex enough. Now imagine doing it without a single office, with team members scattered across four countries, eight cities, and six time zones.
That's exactly how we've built Born to License - and we wouldn't have it any other way.
The Remote Reality
In Episode 2 of Born in Action, we're pulling back the curtain on what it really means to run a 100% remote company in the licensing industry. This isn't a polished narrative about the future of work. It's an honest, unfiltered look at how our team operates day-to-day, from Brazil to Barcelona, London to Los Angeles.
You'll see real footage of team members in their actual work environments. No staged setups. No corporate office tours. Just the reality of how modern licensing professionals collaborate across continents to deliver results for brands and licensees.
Why We Chose Remote (And Why We're Staying That Way)
When we made the decision to go office-free, it wasn't about following a trend. It was about accessing the best talent in licensing, regardless of where they happened to live. The industry's top professionals aren't all conveniently located in one city, and we weren't willing to compromise on quality for the sake of proximity.
The results speak for themselves. Our team includes specialists who bring deep expertise in different markets, categories, and brand types. That diversity of experience - and the different perspectives that come with operating in different regions - has become one of our greatest competitive advantages.
Inside the Episode
This vlog takes you through the mechanics of how we actually make it work:
Day-in-the-life footage showing what remote work looks like for licensing professionals across different roles and regions
Time zone management strategies that keep projects moving forward without anyone working unreasonable hours
Communication rhythms and tools that create connection without constant meetings
Team rituals that build culture when you're not sharing an office
The unexpected benefits we've discovered along the way (and a few challenges we're still solving)
What We've Learned
Three years into building a fully distributed team, we've learned that remote work in licensing isn't just possible - it's advantageous. When you're negotiating deals in North America and managing campaigns in the Europe, having team members who actually live and work in those markets provides insights no video call from a central office ever could.
But it's not without its challenges. Managing communication across time zones requires discipline. Building relationships without face-to-face interaction takes intentionality. Creating a cohesive culture when your team spans continents demands constant effort.
This episode doesn't shy away from those realities. You'll see how we've tackled them, what's working, and what we're still figuring out.
Who This Is For
Whether you're considering remote work for your own business, building a distributed team, or simply curious about how modern licensing agencies operate, this episode offers practical insights into what actually works in 2025.
The licensing industry has always been global. We've just structured our team to match that reality.
Watch Episode 2
Ready to see how we've built Born to License without walls? Watch Episode 2 of Born in Action to go behind the scenes of our global team.
And if you're running a remote team - or thinking about it we'd love to hear your experiences. What's working for you? What challenges are you facing? Share your thoughts in the comments below.
How to Watch and Get Involved
Episode 2 of Born in Action is available now on our YouTube channel: https://www.youtube.com/@BorntoLicense.
After you watch, I'd love to hear from you:
What surprised you most?
What questions do you still have about licensing?
What would you like to see in future episodes?
Should I keep doing the marathon training segments, or is that too much about me and not enough about licensing?
Drop your thoughts in the YouTube comments, or reach out to me directly on LinkedIn. This series is as much about what you want to learn as it is about what I want to share.
#Licensing #BusinessPodcast #BornToLicense #Entrepreneurship #BrandManagement #IPLicensing #ProductDevelopment #BusinessStrategy
Ready to master the fundamentals of licensing and dramatically improve your chances with major IP holders? Join the Learn to License course today and get the complete roadmap to licensing success.
Interested in learning more about licensing? Click here →
POPULAR ARTICLES:
