Born to License’s Top 5 Licensed Products: PAW Patrol
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, CEO David Born discusses his favourite PAW Patrol licensed products.
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PAW Patrol is a juggernaut kids brand. It first launched in 2013 and now airs in more than 170 countries, reaching 350 million households. It has widely been considered as one of the most successful preschool brands in recent times. The series follows 6 animated rescue pups captained by a tech-savvy ten-year-old boy, Ryder, who work together to accomplish high-stakes rescue missions to safeguard the residents of the Adventure Bay community.
Delta Children Sleep and Play Toddler Bed
If you’re a toddler, beds do not get much cooler than this! Featuring decals of the pups, this is the perfect size to transition from a nursery to a toddler room. The fun goes to a whole new level when realising that it can also be used as a ball pit. Awesome!
Decopac Photocake
A delightful addition to any children’s birthday celebrations, this customisable cake decoration allows you to bring the lovable Paw Patrol characters – Chase, Marshall, Skye, and others – to life in a sweet and edible form. This is not just a cake decoration; it's a delightful way to merge the magic of Paw Patrol with the joy of indulging in a delicious treat, creating memories that will be cherished long after the last bite.
Sakar Mini Guitar
This 21-inch mini guitar is a musical delight for young fans of the popular animated series. This pint-sized instrument is perfect for budding musicians, offering a fantastic way for kids to engage with their favorite Paw Patrol characters while fostering a love for music. With vibrant and eye-catching graphics featuring beloved canine heroes like Chase, Marshall, and Skye, this mini guitar not only produces fun tunes but also sparks creativity and imaginative play.
Lexicon Night Light
This nightlight not only serves its primary purpose of providing a comforting glow for a peaceful night's sleep, but also features vibrant and captivating Paw Patrol graphics that capture the imaginations of young fans. With its user-friendly design and appealing visuals, this nightlight becomes a favorite companion for little ones transitioning into the bedtime routine.
Johnson & Johnson Band-Aids
I’ve worked on many Band-Aid products in my career, including with The Simpsons, Dora the Explorer Sesame Street. What I love most about their plasters is that the license acts as a cheerful remedy for what is likely to be a child’s minor injury. This product features colorful designs showcasing the iconic Paw Patrol characters like Chase, Marshall, and Skye. Not only do these Band-Aids provide a protective covering for minor cuts and scrapes, but they also offer a source of comfort through familiar and friendly imagery.
Kids love PAW Patrol, so naturally there is a broad range of licensed product out there for consumers to purchase. From action figures and toys to clothing, bedding, and even cake decorations, the Paw Patrol brand has seamlessly integrated itself into various aspects of children's lives. As new products continue to emerge, the Paw Patrol universe evolves, leaving an indelible mark on the hearts of young fans worldwide.
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