Born to License’s Top 5 Licensed Products: Wednesday
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, Alberto Massaro (Licensing Coordinator) discusses his favourite Wednesday licensed products.
Table of Contents
Wednesday Addams is one of those characters who need no introduction. She has been around since the 1980s when The Addams Family comics were first published in The New Yorker. I grew up watching Wednesday and Pugsley spreading terror in the summer camp they were sent to, and I used to love watching the animated version of the show from 1992. More recently, Wednesday once again conquered hearts across the globe with the latest Netflix adaptation: the huge success of the show made Wednesday an extremely hot property, that has now been licensed for several brands and different products.
BEMS 5-Piece Stationary Set
This 5-piece ‘Wednesday’ stationery set perfectly encapsulates the character’s mysterious spirit. The set includes a notebook to “jot down your darkest thoughts”, three ballpoint pens in distinctive designs and enigmatic stickers, that will allow customers to personalise their belongings and make everything extra Wednesday. Wish I had this set when I was in school!
Play By Play Plush Toys
Play By Play by Giochi Preziosi are specialised in licensed products, and this Wednesday collection is incredible! I particularly love the Thing and Wednesday plush toys, which are eerie and adorable at the same time, but the collection features many other products, such as necklaces, ties, earrings, water bottles, keychains, and backpacks.
Hot Topic Wednesday Collection
Hot Topic released a Wednesday licensed collection which is to die for. The dominant colour is black (duh!), and the Nevermore-themed elements make the garments edgy and cool, just like our dear Wednesday Addams. I’m a big fan of oversized hoodies so I really like this piece in particular, but the whole collection is great!
Funko Vinyl Action Figure
This Funko’s Wednesday Vinyl Figure accurately captures the character’s spirit. With her iconic pigtails, fringe, drooping eyelids, freckles and Nevermore uniform, this is a very faithful representation of Wednesday from the Netflix adaptation. This is a must-have for Funko collectors and Wednesday enthusiasts alike!
H&M Wednesday Winter Collection
Elevate your winter wardrobe with a touch of Wednesday Addams chic! Introducing H&M's officially licensed Wednesday beanie and gloves – the perfect blend of spooky elegance (as the logo recites, ‘We Prefer Spooky’) and cozy comfort. Embrace the dark side of fashion while keeping warm in style.
In conclusion, it is fair to say that Wednesday is a very versatile property. The success of the Netflix show and the love millions of fans all over the world have for Wednesday have the power to elevate brands and make products more appealing to customers. The show and the character also have very distinctive features and colours, which contribute to make these licensed items instantly recognisable. So, as fans adorn their spaces with these treasures, the bond with the beloved TV series only grows stronger, creating a lasting legacy for Wednesday enthusiasts.
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