Did you know that about 66% of Americans – more than 215 million people – play video games regularly? In 2021 a total of US$60.4 billion worth of content, hardware and accessories were purchased across the US market. Video gamers love engaging with their favourite games in other ways, such as licensed merchandise.

2023, as everyone knows, has been a particularly epic year for Barbie. Barbie, owned by Mattel, is a brand that many have held near and dear to their hearts since childhood – I know I sure have! Due to Barbie’s huge popularity, it is fair to say that only was the Barbie film a total success, but licensed products have been as well.

As a child of the 90’s, Nickelodeon was the pinnacle of my childhood entertainment - I adored almost every Nickelodeon show especially Hey Arnold, Keenan & Kel, The Secret World of Alex Mac, and CatDog.

From toys and DVDs to home décor and accessories, Disney offers a treasure trove of licensed products that allow fans to bring a touch of Disney magic into their everyday lives.