Born to License is excited to celebrate the launch of Dream Big Little Co.’s newest collaboration with Eloise. Featuring two playful patterns—Royal Ribbons and Holiday Ballet—the range includes cozy sleepwear, ruffle blankets, backpacks, bow clips, and more, all designed with the same care, comfort, and quality that Dream Big Little Co. has become known for.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

Born to License is excited to announce that Keepsake has partnered with Skybound Entertainment to launch the first-ever licensed trading card collection based on the hit animated series Invincible.

Born to License is thrilled to announce the launch of WOLFpak’s exclusive tactical backpack and bag collaboration with legendary cartoon icon Popeye the Sailor. The “Sink or Swim” collection features 5 versatile bags and 6 velcro patches designed for mix-and-match customization.

Fira X Wear has officially launched its My Hero Academia collection, a bold, fashion-forward line that blends anime inspiration with elevated streetwear design. Born to License is proud to have partnered with Fira X Wear on this exciting project, providing end-to-end support throughout the licensing journey.

We met up with over 130 licensors, including Disney, Hasbro, Netflix, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, Moonbug, Cloudco, SEGA, Netflix, The Roald Dahl Story Company, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features... and many more!

We discussed some of the hottest properties in the world (such as Hello Kitty, Barbie, Shrek and Jurassic Park) and attended six major showcases (Warner Bros., Hasbro, Mattel, Paramount, Netflix and Universal), which gave us valuable insights in the licensors' strategies for the rest of 2025 and the next few years ahead. And let us tell you… what we saw and learnt was very exciting.

Total Chaos is a fast-paced, reality-bending trading card game that brings together heroes and villains from iconic movies, comics, and beyond. At the heart of this new universe is The Rift, a mysterious cosmic force pulling champions from across dimensions into an epic tournament for supremacy. The debut set dives deep into the legendary Flash Gordon universe, featuring fan-favorite characters like Flash, Ming the Merciless, Dale Arden, and Prince Vultan, all reimagined through stunning original artwork and strategic gameplay.

Born to License is proud to announce the launch of Hippo Blue’s latest collaboration with Disney: a personalized kids Star Wars collection released to coincide with May the 4th, the global fan celebration of the iconic franchise.

The range includes customizable drink bottles, bento boxes, bags, name stamps, labels and more, combining Hippo Blue’s expertise in personalization with the enduring popularity of Star Wars. The collection focuses on three bold design styles all highlighting the legendary Darth Vader and the Dark Force: Vader Vibes, Armor Up and Sith Badge.

Born to License has some exciting news for parents and little ones alike - Dream Big Little Co. has teamed up with Moonbug’s CoComelon to create an adorable and eco-friendly baby and toddler bamboo apparel collection! This 44-piece collection includes cozy sleepwear sets, dresses, and blankets, complete with fashionable bow clips, bringing together the unmatched softness of Dream Big Little Co.’s bamboo fabric with the playful charm of CoComelon’s beloved characters.

We are very excited to have Alyssa Clark join the Born to License team. Alyssa has taken on the role of Product Development Coordinator, supporting our Head of Product Development to manage projects, product approvals and our ongoing global collaborations.

We are very excited to have Brinna Ball join the Born to License team. Brinna has taken on the role of Licensing Coordinator, supporting our VP of Licensing with our North America-based clients.

Just in time for Christmas, Born to License is excited to announce that CFR Management Services, the UK distributor for Quick Milk products, have just released their first ever Christmas licensed range with Elf on the Shelf from the Lumistella Company. This festive collaboration combines Quick Milk’s playfulness with the beloved Christmas feeling that Elf on the Shelf and the Santaverse bring each year.

Born to License is thrilled to announce that Hippo Blue, a leading provider of customizable products, partnered with Disney to launch a new line of drink bottles, bento boxes, bags and backpacks in time for Australia and New Zealand’s back-to-school season. This exciting collaboration combines Disney’s iconic characters with Hippo Blue’s innovative customization options, offering parents and kids the opportunity to create personalized products that reflect their unique style.

Born to License is thrilled to announce that Unisnacks, a leading distributor for global food in the UK, partnered with Care Bears for their first ever UK beverage range, with the launch of a licensed Kato drinks range. Kato, the number one fruit juice beverage brand in Thailand, is a refreshing and tropical beverage that combines the natural flavour of fruit with the chewy texture of nata de coco. The range includes seven different flavours (strawberry, lychee, orange, mango, melon, peach, watermelon), with each flavour being carefully matched to a different Care Bear.

Born to License is excited to announce that Steven Singer Jewelers introduced two Wicked-inspired 24k Gold Dipped Roses, following the release of the new Wicked movie distributed by Universal Pictures. The gold dipped roses are real roses, picked and preserved at the height of their beauty, disassembled, dipped in real 24 karat gold, then reassembled by hand and designed to last a lifetime.

A few weeks ago the Born to License team flew to Las Vegas to attend the biggest licensing event of the year, Licensing Expo 2024! We met up with over 50 Licensors, including Disney, Hasbro, Mattel, Warner Bros., Paramount, Universal Studios, Penguin Ventures, ZAG, The Smurfs, LEGO, Cloudco, SEGA, Netflix, Roald Dahl, Atari, Tetris, Sesame Workshop, Angry Birds, Peanuts, King Features, Roald Dahl... and many more!