Brand licensing news and insights

Client launches, industry trends, and licensing intelligence.

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5 Key Takeaways from L.A. Comic Con 2025 

5 Key Takeaways from LA Comic Con 2025 

Our VP of Licensing, Alyssa Gourlay, attended LA Comic Con to support two of our exhibiting partners—Keepsake and Total Chaos—and returned with valuable insights into emerging trends and consumer behavior in the entertainment merchandise landscape. Here are five key observations from this year's convention. 

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How Much Does Licensing Really Cost?

Born to License, the innovative licensing agency focused on helping companies discover the power of licensing, today announced the appointment of four members to its growing team.

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Dream Big Little Co. Releases Eloise Sleepwear, Bedding, and Back-to-School Essentials

Born to License is excited to celebrate the launch of Dream Big Little Co.’s newest collaboration with Eloise. Featuring two playful patterns—Royal Ribbons and Holiday Ballet—the range includes cozy sleepwear, ruffle blankets, backpacks, bow clips, and more, all designed with the same care, comfort, and quality that Dream Big Little Co. has become known for.

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