Born to License Helps Plum Deluxe Turn their peanuts collection Into a Holiday Hit
At Born to License, nothing excites us more than seeing our licensees reach new milestones—especially one as meaningful as their first licensed product launch. This season, we’re proud to celebrate Plum Deluxe and the debut of their Plum Deluxe x Peanuts Holiday Tea Collection, a collaboration that has already seen impressive traction since hitting the market.
Supporting a Brand Through Its First Licensing Journey
When Plum Deluxe set out to explore licensing for the first time, our goal was to guide them through every step from partner identification and negotiations to product development and brand alignment. Bringing two beloved worlds together—Plum Deluxe’s artisan tea craftsmanship and the timeless charm of Peanuts—required careful coordination, creative strategy, and a deep understanding of what makes both brands special.
Seeing the final collection come together has been incredibly rewarding, and even more so knowing that our collaboration helped set Plum Deluxe up for a strong market debut.
A Holiday Collection Steeped in Comfort and Character
The Plum Deluxe x Peanuts Holiday Tea Collection captures everything fans love about the season: warmth, connection, nostalgia, and a bit of whimsy. The range includes:
Handcrafted holiday tea blends, created in Plum Deluxe’s signature small-batch style.
Custom Snoopy-themed tins, designed to feel festive, collectible, and gift-ready.
A charming Snoopy teaspoon, bringing an extra smile to every cup.
The products pair authentic Peanuts storytelling with Plum Deluxe’s focus on comfort and intentionality, making this collection a natural fit for holiday rituals, cozy mornings, and seasonal gifting.
Early Wins and Immediate Traction
We’re thrilled to share that the collection saw immediate success following its launch on Amazon and plumdeluxe.com. Early customer engagement, sales momentum, and strong organic buzz all point to a debut that exceeded expectations.
For a brand entering the world of licensing for the first time, this kind of instant lift speaks volumes. It reflects the strength of the concept, the care in execution, and the power of pairing the right partners at the right time—something we’re proud to support at every stage.
Interested in licensing for your company? Click here →
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