Bandou x PEPPA PIG: Tuning Into Fun with Licensing

At Born to License, we love licensed products that put the “fun” in function. Bandou’s wireless headband headphones do just that. Bandou headphones were designed with comfort and safety in mind, featuring a soft headband and volume limiters to promote safe listening habits. Now Bandou is turning up the volume with its first-ever PEPPA PIG collaboration, launching two adorable kids headphone ranges featuring Peppa and her little brother George.

Developed under license from Hasbro, a leading games, IP and toy company, this debut collection blends Bandou’s kid-friendly design and quality audio expertise with the playful charm of one of the world’s most beloved preschool properties.

The release coincides with the recent announcement that George is moderately deaf, a storyline that reflects Peppa Pig’s ongoing commitment to inclusive storytelling. In a new episode airing March 23rd, developed in partnership with the National Deaf Children’s Society and the Hearing Loss Association of America, George will begin his hearing loss journey.

The Collection

The limited-edition release features two distinct headphone styles: Peppa’s version in her signature pink and red palette, and George’s version in two shades of blue. Both designs place the characters front and center, creating a fun and functional accessory that lets kids listen to music, audiobooks, or their favorite shows in style. Safe listening levels, durable construction, and lightweight comfort ensure that the headphones are as parent-approved as they are kid-loved.

Born to License’s Role in Bringing the Collaboration to Life

Born to License guided Bandou through every step of the licensing process, from deal negotiation and creative development to marketing and launch strategy. This launch marks the first of several collaborations between Bandou and Hasbro’s iconic portfolio, with more beloved characters set to make their debut in future collections.