At Born to License, we’re passionate about partnering with brands that understand the emotional power of storytelling—and Comma Football’s latest licensed collection honouring Diego Maradona is a powerful example of that vision brought to life.

Comma Football, the fast-rising Australian brand redefining football fan apparel, has built a devoted global following through designs that commemorate the moments, players, and emotions that define the game. Known for their storytelling-led jerseys and apparel, the brand has consistently demonstrated an ability to connect deeply with fans who see football as more than a sport—it’s culture, memory, and identity. Their Diego Maradona Tribute Collection marks their most meaningful release to date.

The collection celebrates the magic, myth, and enduring legacy of one of football’s most transcendent figures. Each piece is designed to evoke the moments that shaped generations: unforgettable goals, historic nights, and the raw brilliance that made Maradona an icon. Through premium apparel and thoughtful detailing, the range blends Comma Football’s signature narrative approach with a contemporary, wearable aesthetic—allowing fans to carry those memories into everyday life.

At the core of Comma Football’s design philosophy is the idea of pausing to remember. Inspired by the comma itself, the brand creates pieces that invite fans to stop, reflect, and reconnect with the moments that made them fall in love with the game. This philosophy is woven throughout the Maradona collection, where every design element is crafted For The Moment®, capturing the emotion and nostalgia that define football’s most iconic eras.

From a licensing perspective, this collection represents a carefully considered and highly collaborative partnership. Born to License managed the licensing process on behalf of Comma Football, working closely with SATTVICA SA INC, the Maradona family, and Bridge Marketing Group to ensure the collection honoured Diego Maradona’s legacy with the respect, authenticity, and creative integrity it deserves.

Throughout development, alignment between all partners was key. From early concepting through to final execution, the focus remained on preserving the emotional weight of Maradona’s story while allowing Comma Football’s distinctive design voice to shine. The result is a collection that feels both reverential and relevant—deeply rooted in football history while speaking directly to today’s fan culture.

The release also reflects a broader commitment beyond product. A portion of every purchase supports grassroots football charities, helping young players around the world access the game and begin writing their own stories. It’s an approach that reinforces Comma Football’s belief in football as a force for connection, opportunity, and future legacy.

We’re proud to support Comma Football as they continue to expand their licensed portfolio and collaborate with some of the most iconic names in sport. The Diego Maradona Tribute Collection is a testament to what’s possible when brand DNA, cultural insight, and character legacy are thoughtfully aligned—and it sets a strong foundation for what’s next.

The Diego Maradona Tribute Collection launches 31 January 2026, exclusively at www.commafootball.com.