Hippo Blue’s Batman Collection Launches Just in Time for Back-to-School with Support from Born to License

27 Jan

Hippo Blue is making back-to-school more exciting with the launch of its latest licensed collection featuring one of the most iconic superheroes of all time: Batman. Designed with kids in mind, the new collection combines everyday school essentials with bold DC Super Hero style—just in time for Australia’s back-to-school season.

The Batman collection features an impressive 29 personalizable products, allowing kids to add their own names while showcasing their favorite Caped Crusader. From backpacks and lunch bags to drink bottles, pencil cases, and more, each item is designed to be both functional and fun, helping kids express their individuality while heading into a new school year. Personalization continues to be a major driver for kids’ products, and Hippo Blue has seamlessly blended this demand with the instantly recognizable Batman brand.

A Hands-On Approach to Product Development

Getting this collection to market in time for Australia’s back-to-school window required close collaboration and careful coordination. Born to License’s product development team was deeply involved throughout the process, working closely with Hippo Blue and the licensor to manage timelines, submissions, approvals, and refinements across the full range.

From early concept development through final approvals, our team helped navigate the complexities of a large, multi-SKU licensed collection—ensuring brand integrity while keeping production moving efficiently. This hands-on approach was key to delivering a robust collection on a tight seasonal schedule.

Born to License is proud to have supported Hippo Blue on this launch and looks forward to seeing Batman make his mark on classrooms across Australia this school year.