Born to License’s Top 5 Licensed Products: LEGO
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, Licensing Coordinator Amanda Cummings discusses her favourite LEGO licensed products.
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LEGO stands as an iconic brand when it comes to creativity and imagination. People all around the world have made memories building practically anything with their LEGOs. When it comes to licensing, LEGO is a cultural phenomenon, where companies can explore its bold style with exciting products. These partnerships offered fans the opportunity to express their love for LEGO in brand new and exciting ways.
Pottery Barn Kids Buildable Bookends
If you love LEGO and want to add a playful touch to your space, you would love these bookends. They consist of two customizable base plates- so although this photo shows a dog, you can build anything you imagine! This concept aligns perfectly with exactly what makes LEGO stand out as a brand.
Carter’s 2-Piece LEGO Cotton Pajamas
Licensed pajamas with your favorite LEGO design make bedtime way less of a dread for any child! When I was a kid, I adored all my licensed pajamas. I know I can say the same of these for any LEGO fan.
Pottery Barn Kids Mackenzie Backpack
For LEGO fans, a LEGO backpack is more than just a practical accessory; it’s an expression of creativity and style. This backpack is the perfect blend of functionality and fun. I’m sure it would stand out to any parents or kids going back-to-school shopping.
Pottery Barn Kids LEGO Quilt and Shams
I know so many kids who would have begged their parents to get them this bedding. Any fan would love the chance to decorate their room with the vibrant styles of LEGO. This comforter and sham set demonstrates that style perfectly.
Adidas U Lego Jacket
This jacket brings the iconic status of LEGO to life so well. I love the colorful print and how it is almost 3D in design. It also very much still fits in with the Adidas aesthetic as its own brand. It perfectly exemplifies the versatility of licensing.
The sky can be the limit with licensing. These strategic partnerships create a diverse range of merchandise that leverage the appeal of LEGO’s existing fan base while mutually benefitting LEGO with increased exposure. It goes to show how licensing can always be a successful relationship for both parties.
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