Born to License’s Top 5 Licensed Products: Marvel
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, Senior Licensing Executive Amber Cheung discusses her favourite Marvel licensed products.
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From comic books to the silver screen, Marvel exploded into a cultural phenomenon, captivating audiences around the world. Whilst the landscape seems to be beginning to shift, Marvel's interconnected superhero narratives have become box office titans, driving global cinema attendance, and shaping audience expectations. Marvel’s characters, stories, and the worlds they create resonate with a passionate fanbase eager to embrace any slice of the Marvel pie – including licensed products. Let’s take a look at my favourite Marvel licensed products…
Black Panther x Evo Electric Toothbrushes
Inspired by the world and technology of Wakanda, the BLP-1 Black Panther collection is the newest collaboration between EVO and Marvel. Featuring Evo’s ‘most advanced technology yet’, this slick product is an example of how something as simple as a toothbrush can be transformed by clever licensing. The design detail including high-end finishing on the packaging makes it a perfect gift for Black Panther fans.
Shang-Chi and the Legend of the Ten Rings x Mattel Plush
For those who haven’t seen the movie, Morris is Shang-Chi’s animal sidekick. The faceless wonder inspired by Chinese myth stole the hearts of audiences everywhere. USA Today named it the ‘next baby Yoda’ publishing an article on how to pre-order Mattel’s Morris plush. Timing is key in licensing and identifying ahead of time what character or elements of a new movie are going to become the next Twitter sensation is an important part of the process. Licensors such as Disney have to share very sensitive information with Licensees ahead of movie releases, which is just one of the reasons why some Studios/Rights Holders only like to partner with companies who are experienced and trusted in licensing.
Guardians of the Galaxy x LEGO Play & Display Sets
Licensing powerhouse, LEGO, ensures its products can be easily integrated with other LEGO sets to encourage collectability. Marvel fans can collect and combine this set with other Marvel Avengers building toys for fans to indulge in their passion for the Guardians of the Galaxy and Marvel Avengers movies. The authentically detailed Marvel spaceship with character pieces allows kids to develop both their creative and cognitive skills.
Iron Man x MenKind Lamps
MenKind's Iron Man Gauntlet Lamp brings superhero style to your workspace. Standing around 14 inches tall, the replica is packed with character detail that will appeal to fans including intricate battle damage details. The iconic light that glows from Iron Man’s ‘Repulsor Gloves’ make it a natural fit for a lamp product and is perfect for Marvel fans who want a superhero statement piece that’s also functional.
Marvel x Bear Walker Skateboards
Chronicling pop culture through custom maple wood skateboards, Bear Walker skateboards fuse innovation with craftsmanship, using patented wood-carved grip. This Marvel limited-edition collection features superheroes Iron Man, Black Panther, Hulk, and Wolverine. On top of the board itself, the set also comes with a signed and numbered Certificate of Authentication as well as the option to add on Walker’s signature Hyberium Wheels and trucks.
Marvel's cultural dominance extends beyond the screen, fuelling its licensing power. Deep fan connections, a sprawling universe, constant evolution, inclusivity, and a passionate community create a fertile ground for unique and varied licensed products across a huge range of categories. Marvel's licensing success is a natural extension of its cultural phenomenon. It's not just merchandise, it's a way for fans to own a piece of the world they adore.
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