Born to License’s Top 5 Licensed Products: Peppa Pig
At Born To License we’re passionate about licensing and its potential to create must-have products. We’re always on the lookout for new and exciting licensing collaborations from all over the world.
As inspiration for companies looking to make their first foray into licensing, we’ve asked a member of the Born To License team to highlight their favourite Top 5 licensed products from some of the most successful brands and Licensors in the biz. In this piece, Senior Licensing Executive Amber Cheung discusses her favourite Peppa Pig licensed products.
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With its unique animation style and lovable characters, Peppa Pig is a pop-culture phenomenon with global recognition. From a personal level I love watching the joy on my nephew and niece’s faces when they’re watching Peppa Pig! Their favorite part is the end of each episode where the family fall to the ground with laughter. 2024 will be a huge year for Peppa Pig with the brand celebrating its 20th anniversary in style with special voice guest appearances from Katy Perry and Orlando Bloom.
Peppa Pig x Hunter
One of the things Peppa is perhaps best known for is her love of jumping in puddles. Licensing works best when there’s a natural synergy between two brands and this range of Peppa Pig wellies by Hunter is a great example of this. These two very British brands work perfectly together, each promoting a love of being outdoors, nature, and a sense of adventure.
Peppa Pig x ASDA
Retail partner George at ASDA launched an exclusive range of clothing and homeware featuring ocean-themed designs sourced with more sustainable materials such as Better Cotton and in some products up to 83% recycled materials. The initiative brought together high-profile ecological, educational partners – including Cleaner Seas Project and Twinkl to help encourage young families to learn all about our oceans and what they can do to help protect them for future generations. It’s important that licensed products reflect the values of the IP they’re leveraging, especially in this category.
Peppa Pig x PlayMonster’s Grow and Play Pots
PlayMonster’s Grow and Play Peppa Pig Pots generated hundreds of pieces of digital content that reached over 1.5 million UK/IRE parents. The Grow and play pots also won numerous awards, including Creative Play Award, Blog on Toy Award and the Independent Toy Shop Awards. Peppa Pots allow children to play with their favourite characters and grow their own mini-indoor gardens. The connection between learning and the natural environment is an important part of STEM and Peppa Pots help children understand the importance of caring for the planet.
Peppa Pig x Urban Outfitters
Entering into its 20th anniversary the Peppa Pig brand continues to evolve. The original fans of the preschool brand are now teens themselves and kidult offerings are increasingly a focus, such as the 2020 U.S. launch of Urban Outfitters’ Peppa-themed apparel and accessories that featured artwork from Peppa’s debut music album release. It’s important that a licensing program is varied and caters to different demographics.
Peppa Pig x Sambro’s Create Your Own Character
Sambro’s Create Your Own Peppa Pig Character encourages both crafting and roleplay, allowing kids to create their very own Peppa Pig plush. What I like most about this range is the company’s new commitment to rolling out new cardboard packaging in replace of its current ‘egg-shaped’ plastic designs. The redesign moving to fully recyclable packaging will save 12.8 tonnes of plastic a year. Peppa Pig teaches about recycling so it’s important that licensed products reflect and expand on those educational principles taught within the show.
The above selection reflects how licensed programs should be varied and tailored to a range of demographics. I’ve chosen the above products as they demonstrate how audiences can continue to enjoy and interact with Peppa Pig outside of the show in a way that’s authentic, whilst also reflecting the brands key values and messaging.
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