Since first being introduced in 1999, SpongeBob has become one of the most recognisable and adored characters in the world. With 14 seasons and close to 300 episodes, SpongeBob’s humour appeals equally to a broad demographic across generations.

With its unique animation style and lovable characters, Peppa Pig is a pop-culture phenomenon with global recognition. From a personal level I love watching the joy on my nephew and niece’s faces when they’re watching Peppa Pig! Their favourite part is the end of each episode where the family fall to the ground with laughter.

Bluey, the lovable Blue Heeler pup from the hit Australian children's animated series, has captured the hearts of kids and parents alike with its charming characters and heart-warming stories. Beyond the screen, the popularity of Bluey has led to a range of licensed products that allow fans to bring the spirit of the show into their homes.

Did you know that about 66% of Americans – more than 215 million people – play video games regularly? In 2021 a total of US$60.4 billion worth of content, hardware and accessories were purchased across the US market. Video gamers love engaging with their favourite games in other ways, such as licensed merchandise.

2023, as everyone knows, has been a particularly epic year for Barbie. Barbie, owned by Mattel, is a brand that many have held near and dear to their hearts since childhood – I know I sure have! Due to Barbie’s huge popularity, it is fair to say that only was the Barbie film a total success, but licensed products have been as well.

As a child of the 90’s, Nickelodeon was the pinnacle of my childhood entertainment - I adored almost every Nickelodeon show especially Hey Arnold, Keenan & Kel, The Secret World of Alex Mac, and CatDog.

From toys and DVDs to home décor and accessories, Disney offers a treasure trove of licensed products that allow fans to bring a touch of Disney magic into their everyday lives.